Redbird AI syncs prospect intelligence from LinkedIn Sales Navigator directly into Marketo's lead database and ABM programs. Stop manually exporting CSVs, updating lead records, or losing sales intelligence in the handoff between prospecting and marketing automation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When sales reps save new leads in Sales Navigator, automatically create or update those records in Marketo with proper lead source attribution and add them to appropriate nurture streams. Match on email or LinkedIn profile to prevent duplicates and preserve existing engagement history.
Pull employee count, growth signals, technology data, and account relationship mapping from Sales Navigator into custom Marketo fields. Keep lead scoring models and segmentation current with fresh firmographic data without manual research or third-party enrichment tools.
When Sales Navigator surfaces job changes, funding announcements, or leadership transitions at target accounts, automatically add those contacts to time-sensitive ABM campaigns in Marketo. Coordinate marketing outreach with sales intelligence in real-time instead of weekly list uploads.
Sync lead scores, program success events, and email engagement metrics from Marketo into Sales Navigator custom fields. Give sales reps visibility into which saved leads are actively engaging with marketing content so they can prioritize warm outreach over cold prospecting.
Monitor Marketo lifecycle stage changes and automatically tag or flag corresponding Sales Navigator leads when they hit MQL, recycled, or disqualified status. Keep prospecting lists clean and route hot leads to the right reps without Slack messages or manual CRM checks.
Run saved Sales Navigator searches for accounts matching ICP criteria, extract decision-maker contacts, and automatically update Marketo account lists and segmentations. Maintain fresh ABM target audiences without exporting spreadsheets or waiting on marketing ops to refresh static lists.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize LinkedIn Sales Navigator and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both LinkedIn Sales Navigator's relationship and signal data and Marketo's lead lifecycle and program membership models, so you can automate the full handoff between sales intelligence and marketing automation.
Redbird maps Sales Navigator saved leads, account lists, and activity signals to Marketo's lead records, custom fields, program memberships, and lifecycle stages. The AI handles lead matching across email and LinkedIn profile identifiers, preserves engagement history during updates, and routes contacts into the right nurture streams based on Sales Navigator firmographic data. No custom field mapping spreadsheets or middleware connectors required.
faster than exporting Sales Navigator lists and manually importing to Marketo
Redbird can pull from LinkedIn Sales Navigator and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either LinkedIn Sales Navigator or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from LinkedIn Sales Navigator into Marketo, or from Marketo back into LinkedIn Sales Navigator. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any prospect activity in Sales Navigator or any lead behavior in Marketo.
Fires when a sales rep saves a new lead to any Sales Navigator list or tag.
Fires when Sales Navigator surfaces job changes, funding news, or growth signals at tracked accounts.
Fires when a saved lead's job title, company, or seniority level changes on LinkedIn.
Save a new contact to a specific Sales Navigator lead list or account tag.
Write data into Sales Navigator custom fields for lead scoring or segmentation.
Apply or remove account tags based on Marketo engagement or lifecycle changes.
Fires when a lead's lifecycle stage changes to MQL or any custom milestone stage.
Fires when a lead achieves success status in a webinar, content, or nurture program.
Fires when a lead's behavior or demographic score crosses a defined threshold.
Add new leads to Marketo or update existing records with fresh Sales Navigator data.
Enroll leads in nurture programs, ABM campaigns, or event registrations based on Sales Navigator signals.
Write Sales Navigator firmographic or signal data into Marketo custom lead or account fields.
Stop manually syncing prospect intelligence between Sales Navigator and Marketo. Redbird AI keeps your sales intelligence and marketing automation in sync so your team can focus on pipeline, not data entry.