Connect LinkedIn Ads and
Salesforce Marketing Cloud with AI

Sync LinkedIn campaign performance, conversion data, and lead gen form submissions directly into Marketing Cloud. Stop exporting CSVs, manually updating audience segments, or rebuilding attribution reports across disconnected systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync LinkedIn lead gen form submissions to Marketing Cloud journeys

Automatically flow leads from LinkedIn native forms into Marketing Cloud contact records and trigger nurture journeys. Map custom form fields to Marketing Cloud attributes and route leads to the right campaign flows based on UTM parameters or form responses.

Build LinkedIn matched audiences from Marketing Cloud segments and journey exits

Push Marketing Cloud audience segments and journey exit populations to LinkedIn as matched audiences for retargeting. Automatically sync email lists, CRM IDs, and company domains to keep LinkedIn audiences fresh without manual uploads.

Update Marketing Cloud contact records with LinkedIn engagement and conversion data

Enrich Marketing Cloud profiles with LinkedIn ad interactions—impressions, clicks, video views, and conversions. Track which contacts engaged with specific campaigns and use that data to personalize email content and journey decisioning.

Send daily LinkedIn campaign performance reports to Marketing Cloud Data Extensions

Automatically load LinkedIn campaign metrics—spend, impressions, clicks, conversions, CPL—into Marketing Cloud Data Extensions for unified reporting. Join LinkedIn performance data with email, mobile, and other channel metrics for cross-channel attribution dashboards.

Alert teams when LinkedIn campaigns exceed cost-per-lead thresholds in active journeys

Monitor LinkedIn campaigns tied to Marketing Cloud journeys and send Slack or email alerts when CPL exceeds benchmarks. Include campaign details, spend trends, and journey performance context so teams can optimize budgets in real-time.

Archive LinkedIn conversion events with Marketing Cloud journey attribution data

Capture LinkedIn conversion pixels and offline conversion uploads alongside Marketing Cloud journey touchpoints in a unified data warehouse. Preserve granular attribution data showing how LinkedIn fits into multi-touch campaign flows and customer lifecycles.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize LinkedIn Ads and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands LinkedIn Ads campaign structures, conversion tracking, and lead gen form schemas—plus Marketing Cloud's Data Extensions, journey builder flows, and contact data models.

AI that reads LinkedIn campaign hierarchies and Marketing Cloud journey logic

Redbird maps LinkedIn campaign groups, campaigns, and creatives to Marketing Cloud business units, journeys, and Data Extensions without custom field mapping. It recognizes LinkedIn conversion event schemas, lead gen form field structures, and matched audience formats—then translates them into Marketing Cloud attribute groups, sendable data extensions, and journey entry sources. When LinkedIn adds new conversion tracking methods or Marketing Cloud updates journey builder capabilities, Redbird adapts automatically.

LinkedIn lead gen forms to journey entry events
Campaign performance to Data Extensions
Matched audiences from segment builders
Conversion pixels to contact attributes
10×

faster than exporting LinkedIn data and importing to Marketing Cloud Data Extensions manually

No CSV exports, API credential management, or custom ETL scripts to sync campaign data and audiences

Auto-generated reports

Redbird can pull from LinkedIn Ads and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either LinkedIn Ads or Salesforce Marketing Cloud.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from LinkedIn Ads into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into LinkedIn Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any LinkedIn campaign event or Marketing Cloud journey activity—Redbird connects both systems in real-time.

LinkedIn Ads
Triggers & Actions
Trigger

New lead gen form submission

Trigger when a LinkedIn user submits a native lead gen form on any campaign.

Trigger

Campaign conversion recorded

Trigger when LinkedIn tracks a conversion event from pixel or offline upload.

Trigger

Campaign cost-per-lead threshold exceeded

Trigger when a campaign's CPL rises above a defined benchmark over a time window.

Action

Update matched audience with new contacts

Add or remove email addresses, CRM IDs, or company domains from a LinkedIn matched audience.

Action

Pause campaign or ad creative

Automatically pause underperforming campaigns or creatives based on performance rules.

Action

Log offline conversion event

Send offline conversion data back to LinkedIn to close the loop on CRM-tracked pipeline events.

Salesforce Marketing Cloud
Triggers & Actions
Trigger

Contact enters journey

Trigger when a contact enters a specific Marketing Cloud journey or decision split path.

Trigger

Contact exits journey or reaches goal

Trigger when a contact completes a journey, exits early, or achieves a conversion goal.

Trigger

Segment membership changes

Trigger when a contact is added to or removed from a Data Extension or filtered segment.

Action

Create or update contact record

Add new contacts to Data Extensions or update existing contact attributes with LinkedIn data.

Action

Inject contact into journey at specific entry point

Add contacts to active journeys at designated entry events based on LinkedIn engagement.

Action

Write campaign performance data to Data Extension

Load LinkedIn campaign metrics into Data Extensions for reporting and cross-channel analysis.

LinkedIn Ads
+
Salesforce Marketing Cloud

Ready to connect your stack?

Sync LinkedIn Ads and Salesforce Marketing Cloud automatically with Redbird AI. Stop manually bridging your B2B ad platform and enterprise marketing automation—connect them in minutes.

Get started → Book a demo