Connect Klaviyo and
SQL Server with AI

Sync campaign metrics, customer events, and engagement data between Klaviyo and your SQL Server database automatically. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on engineers to sync marketing data with your enterprise systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Klaviyo campaign performance metrics to SQL Server for executive reporting

Automatically flow email and SMS campaign metrics—opens, clicks, conversions, revenue—into your SQL Server data warehouse. Join marketing performance with ERP and CRM data for unified revenue reporting. Update dashboards and Power BI reports without manual exports.

Push customer purchase history from SQL Server to Klaviyo for behavior-based segmentation

Stream order data, product preferences, and lifetime value metrics from your SQL Server transactional database into Klaviyo profiles. Enable sophisticated segmentation based on purchase frequency, category affinity, and customer tier. Trigger personalized flows without duplicate data entry.

Archive Klaviyo subscriber events to SQL Server for compliance and attribution modeling

Capture every email send, open, click, and unsubscribe event from Klaviyo into SQL Server tables for long-term retention. Maintain complete audit trails for compliance requirements. Build multi-touch attribution models by joining email touchpoints with conversion events.

Enrich Klaviyo profiles with customer service and support data from SQL Server

Pull support ticket history, product returns, and customer service interactions from your SQL Server backend into Klaviyo custom properties. Suppress promotional emails to customers with open issues. Personalize messaging based on service tier and account status stored in enterprise systems.

Alert sales teams when high-value Klaviyo segments meet SQL Server revenue thresholds

Monitor Klaviyo engagement metrics alongside SQL Server transaction data to identify VIP customers crossing spend thresholds. Trigger notifications when engaged subscribers become high-value accounts. Route leads to account managers based on combined behavioral and transactional signals.

Automate Klaviyo list management based on SQL Server inventory and product catalog updates

Sync product availability, price changes, and category updates from SQL Server directly to Klaviyo catalog. Automatically suppress back-in-stock campaigns when inventory depletes. Update browse abandonment flows when products are discontinued or categories are reorganized.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Klaviyo and SQL Server with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Klaviyo's event-based marketing data model and SQL Server's relational schema structures—mapping profiles, metrics, and campaigns to your enterprise tables automatically.

AI that speaks both Klaviyo events and SQL Server schemas

Redbird automatically maps Klaviyo's profile properties, event streams, and campaign metrics to your SQL Server table structures—whether you're using normalized transactional schemas or dimensional warehouses. The AI understands Klaviyo's nested JSON payloads and flattens them into relational formats, handles data type conversions between systems, and manages incremental syncs using Klaviyo's timestamp fields and SQL Server's change tracking. No need to write stored procedures or manual ETL logic.

Auto-map Klaviyo events to SQL tables
Handle JSON to relational conversion
Manage incremental sync logic
Respect SQL Server constraints and indexes
10×

faster than building custom SSIS packages or API integration scripts

No need for dedicated integration developers, SSIS setup, or maintaining custom Python/Node.js sync jobs

Auto-generated reports

Redbird can pull from Klaviyo and SQL Server simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or SQL Server.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Klaviyo into SQL Server, or from SQL Server back into Klaviyo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Klaviyo campaign event or SQL Server data change—then take action across your entire stack.

Klaviyo
Triggers & Actions
Trigger

Campaign sent

Trigger when a new email or SMS campaign is delivered to subscribers.

Trigger

Profile subscribed or unsubscribed

Trigger when a contact opts in or out of email or SMS communication.

Trigger

Flow completed

Trigger when a subscriber finishes an automated flow like welcome series or post-purchase.

Action

Create or update profile

Add new subscribers or update custom properties on existing Klaviyo profiles.

Action

Add profile to segment or list

Dynamically add contacts to specific lists or segments for targeting.

Action

Track custom event

Log behavioral events to Klaviyo for flow triggers and segmentation logic.

SQL Server
Triggers & Actions
Trigger

Row inserted or updated

Trigger when new records are added or existing rows modified in specified tables.

Trigger

Stored procedure executed

Trigger when a specific stored procedure completes, signaling business logic events.

Trigger

Query threshold met

Trigger when query results cross defined thresholds—inventory levels, order counts, revenue targets.

Action

Insert or update records

Write new rows or modify existing data in SQL Server tables with proper type handling.

Action

Execute stored procedure

Call database procedures with parameters to run complex business logic.

Action

Bulk upsert from query results

Efficiently write large datasets to SQL Server using bulk operations and merge logic.

Klaviyo
+
SQL Server

Ready to connect your stack?

Sync Klaviyo marketing data with SQL Server and eliminate manual data exports. Connect your e-commerce marketing platform with enterprise systems in minutes, not sprints.

Get started → Book a demo