Connect Klaviyo and
Pardot with AI

Automatically sync customer engagement data between your e-commerce and B2B marketing systems. Stop manually exporting lists, reconciling contact records, and copying campaign data between Klaviyo and Pardot.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Klaviyo e-commerce customers to Pardot as B2B leads with behavioral context

Automatically identify high-value Klaviyo customers who match B2B buyer profiles and create or update Pardot prospects with purchase history, engagement scores, and product interest data. Enrich B2B lead records with actual buying behavior from your e-commerce channel.

Send Pardot lead qualification data back to Klaviyo for targeted campaigns

Push lead scoring, engagement grade, and qualification status from Pardot into Klaviyo as custom properties. Enable your e-commerce team to segment and message prospects based on B2B engagement signals captured in Pardot.

Create unified engagement reports across B2C and B2B touchpoints

Combine email performance, SMS engagement, and purchase data from Klaviyo with Pardot's lead nurture metrics and pipeline attribution. Generate cross-channel reports showing how prospects engage across both e-commerce and B2B marketing programs.

Suppress Pardot contacts from Klaviyo flows based on B2B engagement stage

Automatically exclude contacts in active Pardot nurture programs or qualified sales stages from promotional Klaviyo campaigns. Prevent messaging conflicts when prospects are being handled by B2B sales teams while maintaining e-commerce communication for other segments.

Alert sales when Klaviyo VIP customers engage with Pardot content

Monitor when high-lifetime-value Klaviyo customers download gated content, attend webinars, or engage with Pardot campaigns. Send real-time alerts to sales with full purchase history and e-commerce engagement context from Klaviyo.

Archive Klaviyo campaign performance into Pardot campaign objects for attribution

Automatically log Klaviyo email and SMS campaign results as Pardot campaign records with engagement metrics and revenue data. Build complete multi-touch attribution models that include both e-commerce messaging and B2B nurture touchpoints in a unified view.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Klaviyo and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Klaviyo's e-commerce event schemas and Pardot's B2B lead model, automatically mapping profiles, custom fields, and engagement data across platforms.

AI that speaks both e-commerce and B2B marketing

Redbird natively understands Klaviyo's profile properties, list memberships, flow triggers, and custom event structures alongside Pardot's prospect fields, engagement grades, scoring categories, and Salesforce synced data. The AI automatically resolves contact matching logic, maps custom properties to Pardot fields, and translates e-commerce behavioral signals into B2B engagement context. No manual field mapping or complex transformation rules required.

Klaviyo profile & event schemas
Pardot prospect & custom fields
Cross-platform contact matching
Engagement score translation
10×

faster than building custom Klaviyo-Pardot data pipelines with middleware platforms

No API authentication juggling, webhook configuration, or manual field mapping between e-commerce and B2B schemas

Auto-generated reports

Redbird can pull from Klaviyo and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Pardot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Klaviyo into Pardot, or from Pardot back into Klaviyo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Klaviyo or Pardot and take action across both platforms instantly.

Klaviyo
Triggers & Actions
Trigger

Profile added to segment

Trigger when a customer enters a specific Klaviyo segment based on purchase behavior, engagement, or custom properties.

Trigger

Email campaign sent or opened

Trigger when a Klaviyo email campaign is sent, opened, clicked, or generates a conversion event.

Trigger

Flow entered or completed

Trigger when a profile enters, exits, or completes a specific automated flow in Klaviyo.

Action

Create or update profile

Add new profiles to Klaviyo or update existing profile properties with data from Pardot or other systems.

Action

Add to or remove from list

Manage list memberships in Klaviyo based on Pardot engagement, scoring, or qualification status.

Action

Track custom event

Log custom events in Klaviyo profiles to trigger flows based on Pardot activities or B2B engagement signals.

Pardot
Triggers & Actions
Trigger

Prospect created or updated

Trigger when a new prospect is added to Pardot or when prospect fields like score, grade, or stage are updated.

Trigger

Email engagement detected

Trigger when a prospect opens, clicks, or unsubscribes from a Pardot email or engagement program.

Trigger

Form submitted or asset downloaded

Trigger when a prospect submits a Pardot form, downloads gated content, or registers for an event.

Action

Create or update prospect

Add new prospects to Pardot or update existing prospect records with e-commerce data from Klaviyo.

Action

Add to engagement program

Enroll prospects in Pardot nurture programs or drip campaigns based on Klaviyo behavior and segmentation.

Action

Update lead score or grade

Adjust Pardot lead scores or engagement grades based on Klaviyo purchase history, email engagement, or product interests.

Klaviyo
+
Pardot

Ready to connect your stack?

Sync Klaviyo and Pardot automatically with Redbird AI. Unify e-commerce and B2B marketing data without building custom integrations or managing API connections.

Get started → Book a demo