Connect Kafka and
Klaviyo with AI

Stream customer events from Kafka directly into Klaviyo to trigger personalized campaigns in real-time. Stop manually exporting event data, transforming schemas, and batching customer behavior into your marketing platform — Redbird syncs it automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream product view and cart events to trigger browse abandonment campaigns

Capture clickstream events from Kafka topics and route them to Klaviyo as profile properties and custom events. Automatically trigger personalized email flows when customers browse products or add items without purchasing, using real-time behavioral data.

Sync purchase transaction events to power post-purchase and loyalty flows

Stream order completion events from Kafka into Klaviyo profiles with full transaction details. Trigger review requests, cross-sell campaigns, and loyalty tier updates based on real-time purchase data without batch delays.

Route mobile app engagement events to segment users for push-to-email campaigns

Capture in-app behavior events from Kafka streams and sync them to Klaviyo as custom events. Build dynamic segments based on feature usage, session frequency, and app engagement to drive targeted email and SMS campaigns.

Send email engagement data back to data warehouse via Kafka topics

Push Klaviyo campaign performance metrics, email opens, clicks, and conversions into Kafka topics for downstream analytics. Enable data teams to combine marketing attribution with product usage and revenue data in real-time.

Sync customer lifecycle stage changes to update Kafka-powered recommendation engines

When customers move between lifecycle segments in Klaviyo, stream those changes back to Kafka topics. Keep recommendation systems, personalization engines, and analytics platforms synchronized with marketing segmentation data.

Stream inventory and pricing updates to trigger back-in-stock and price drop alerts

Consume product availability and pricing events from Kafka and match them against Klaviyo subscriber preferences. Automatically trigger personalized email and SMS notifications when watched items come back in stock or drop in price.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Kafka and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Kafka's event schemas and topic structures alongside Klaviyo's profile properties, custom events, and metric formats — no manual field mapping required.

AI that speaks both event streaming and marketing automation

Redbird automatically maps Kafka message payloads to Klaviyo's data model, transforming event streams into profile properties and custom events. It handles schema evolution in your Kafka topics, normalizes nested JSON structures, and ensures event timestamps align with Klaviyo's tracking requirements. Whether you're streaming clickstream data, transaction events, or IoT sensor readings, Redbird converts them into marketing-ready triggers without custom transformation code.

Event schema mapping
Nested payload flattening
Profile property enrichment
Custom event creation
10×

faster than building custom Kafka consumers with Klaviyo API integration

No consumer group configuration, API rate limit handling, or retry logic to manage

Auto-generated reports

Redbird can pull from Kafka and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Kafka or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Kafka into Klaviyo, or from Klaviyo back into Kafka. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Kafka or activity in Klaviyo — Redbird handles the real-time sync and transformation.

Kafka
Triggers & Actions
Trigger

New message in topic

Trigger when a message is published to a specified Kafka topic or topic pattern.

Trigger

Message matches filter criteria

Trigger when event payload contains specific field values, event types, or user segments.

Trigger

Consumer lag threshold exceeded

Trigger when consumer group lag indicates delayed processing or system bottlenecks.

Action

Publish message to topic

Write structured events to Kafka topics with custom partitioning and headers.

Action

Create or update topic configuration

Modify topic retention, partition count, or replication settings programmatically.

Action

Reset consumer group offset

Reprocess historical events by resetting consumer positions to specific timestamps or offsets.

Klaviyo
Triggers & Actions
Trigger

Profile created or updated

Trigger when a new subscriber is added or existing profile properties change.

Trigger

Email or SMS engagement event

Trigger on opens, clicks, unsubscribes, or SMS replies from campaign recipients.

Trigger

Segment membership changes

Trigger when a profile enters or exits a dynamic or static segment.

Action

Create or update profile

Add new subscribers or update profile properties, custom attributes, and consent status.

Action

Track custom event

Record behavioral events with custom properties to trigger flows and build segments.

Action

Add profile to list or segment

Assign profiles to static lists or trigger segment recalculation based on new criteria.

Kafka
+
Klaviyo

Ready to connect your stack?

Sync Kafka event streams with Klaviyo campaigns in minutes. Let Redbird handle the schema mapping, API integration, and real-time transformation so you can focus on personalization, not pipeline maintenance.

Get started → Book a demo