Connect Heap and
Walmart Luminate with AI

Redbird AI automatically syncs digital interaction data from Heap with Walmart retail performance metrics in Luminate. Stop manually exporting conversion funnels, CSVing sales data, and reconciling digital behavior with in-store purchases across disconnected spreadsheets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Walmart Luminate purchase data with Heap digital engagement touchpoints

Automatically append Heap user journey and interaction data to Walmart shopper purchase records. Connect digital browsing behavior—product views, feature engagement, cart interactions—with point-of-sale outcomes to understand the full path to purchase across channels.

Sync Walmart category performance metrics to Heap for behavioral segmentation

Pull Walmart Luminate sales velocity, basket penetration, and inventory data into Heap as user properties. Segment digital visitors by their category purchase patterns at Walmart to personalize product recommendations and content experiences based on actual retail behavior.

Alert brand teams when Heap conversion drops correlate with Luminate inventory gaps

Monitor Heap product page abandonment and funnel drop-off alongside Walmart stock-out events. Automatically flag when declining digital engagement coincides with supply chain disruptions, enabling rapid response to lost sales opportunities.

Generate unified shopper intelligence reports combining digital and retail data

Automatically create comprehensive analytics dashboards merging Heap interaction patterns with Walmart Luminate purchase behavior, basket composition, and repurchase cycles. Surface insights about how digital touchpoints influence in-store conversion across product categories and shopper segments.

Sync Heap A/B test cohorts to Luminate for retail performance tracking

Push Heap experiment groups and feature exposure data to Walmart Luminate for multi-channel measurement. Track how digital product experience variations affect downstream retail sales, basket size, and category switching behavior at Walmart stores.

Capture Walmart promotional performance and trigger Heap audience activation

Monitor Luminate promotion lift, feature compliance, and display effectiveness data. Automatically update Heap user segments based on observed Walmart shopping patterns to re-engage high-value shoppers with targeted digital campaigns aligned to retail momentum.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Heap's event-based interaction model and Walmart Luminate's retail performance schemas, automatically mapping digital behavior to point-of-sale outcomes without custom ETL.

AI that speaks both digital analytics and retail data languages

Redbird's AI natively interprets Heap's auto-captured event streams—page views, clicks, form interactions, session properties—and intelligently connects them to Walmart Luminate's sales hierarchies, basket composition tables, inventory metrics, and shopper purchase cycles. The system automatically handles identity resolution across anonymous digital visitors and Walmart purchase records, temporal alignment between online interactions and in-store transactions, and schema mapping between behavioral event properties and retail performance dimensions. No manual field mapping or transformation scripts required.

Event-to-transaction matching
Cross-channel identity resolution
Behavioral-to-retail schema mapping
Temporal sequence alignment
10×

faster than building custom pipelines to reconcile Heap digital data with Walmart Luminate retail metrics

No data engineering for event-to-POS correlation, no manual CSV exports and joins, no custom identity resolution logic

Auto-generated reports

Redbird can pull from Heap and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Walmart Luminate.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Walmart Luminate, or from Walmart Luminate back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation workflows from any Heap interaction event or Walmart Luminate retail metric change—Redbird handles the connection logic automatically.

Heap
Triggers & Actions
Trigger

Conversion funnel completion rate drops

Fires when specific product or category funnel conversion declines below threshold in Heap.

Trigger

New user segment meets behavioral criteria

Triggers when Heap users match defined interaction patterns like repeated product views or feature engagement.

Trigger

Session property value changes

Activates when Heap captures new or updated session-level attributes like traffic source or campaign parameters.

Action

Export user cohort interaction summary

Sends aggregated Heap behavioral metrics for defined user segments to external systems.

Action

Tag users with behavioral attribute

Adds custom properties to Heap user profiles based on external data or calculated engagement scores.

Action

Create retroactive event analysis report

Generates Heap analysis of historical user interactions matching newly defined criteria without prior instrumentation.

Walmart Luminate
Triggers & Actions
Trigger

Product sales velocity exceeds benchmark

Fires when Walmart Luminate detects item-level sales acceleration beyond category or historical averages.

Trigger

Inventory level falls below threshold

Triggers when Luminate reports stock-outs or low on-hand inventory for specific SKUs across Walmart locations.

Trigger

Shopper basket composition shifts

Activates when Luminate identifies changing purchase patterns like category switching or basket size changes.

Action

Query point-of-sale data by segment

Retrieves Walmart Luminate sales metrics filtered by product, location, time period, or shopper attributes.

Action

Pull supply chain performance metrics

Extracts Luminate inventory turns, out-of-stock rates, and fulfillment data for specified categories or stores.

Action

Export promotional effectiveness analysis

Generates Walmart Luminate reports on feature compliance, display performance, and promotion lift for trade planning.

Heap
+
Walmart Luminate

Ready to connect your stack?

Stop reconciling digital behavior and retail performance manually. Redbird AI connects Heap and Walmart Luminate so you can understand the complete shopper journey from first click to checkout.

Get started → Book a demo