Sync behavioral segments from Heap directly into TikTok Ads audiences and push campaign performance back to product analytics. Stop manually exporting CSVs, uploading audience lists, and reconciling conversion data across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build segments in Heap based on product interactions—users who completed onboarding, engaged with specific features, or hit conversion milestones. Redbird syncs these segments to TikTok Ads as custom audiences for retargeting campaigns, updating membership as user behavior changes.
Identify users in Heap who exhibit high-value behaviors like completing checkout, upgrading plans, or reaching activation thresholds. Automatically push these segments to TikTok Ads to build lookalike audiences that mirror your best-performing user cohorts.
Stream ad spend, impression, click, and conversion data from TikTok Ads back into Heap as event properties. Analyze which campaigns drive users who perform valuable product actions, connecting ad creative performance to downstream behavioral outcomes.
Monitor conversion events in Heap like successful purchases, subscriptions, or trial-to-paid upgrades. Automatically add these users to suppression lists in TikTok Ads to prevent showing acquisition-focused ads to existing customers.
Track when users from specific TikTok campaigns hit friction points in Heap—like high bounce rates on landing pages or drop-off in signup flows. Redbird triggers alerts to media and product teams so they can pause underperforming creative or fix conversion blockers in real-time.
Send conversion events back to TikTok Ads enriched with Heap behavioral data—like session count, feature adoption depth, or engagement scores. This helps TikTok's algorithm optimize toward users who don't just convert, but become active product users.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's auto-captured event schemas and TikTok Ads' audience matching and conversion API requirements, handling format translation and identity resolution automatically.
Redbird parses Heap's event properties, session hierarchies, and user-level aggregations to identify which behavioral patterns make effective targeting criteria. It translates these into TikTok's audience format—matching on email, device ID, or phone—and structures conversion payloads with proper event names, values, and attribution windows. The system handles Heap's retroactive segmentation changes by keeping TikTok audiences continuously synced as users enter or exit behavioral cohorts.
faster than exporting Heap segments and manually uploading to TikTok
Redbird can pull from Heap and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into TikTok Ads, or from TikTok Ads back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user behavior in Heap or campaign event in TikTok Ads—Redbird handles the rest.
Fires when a user meets segment criteria based on product interactions, page views, or event sequences.
Triggers when users from specific traffic sources abandon key flows at higher-than-normal rates.
Activates when users reach a defined number of sessions or engagement milestones indicating high intent.
Pull historical interaction data for users who clicked on TikTok ads to analyze pre-conversion patterns.
Build new Heap segments based on campaign parameters or conversion outcomes from TikTok traffic.
Append TikTok campaign, ad group, and creative IDs to Heap sessions for cross-platform analysis.
Fires when daily or lifetime spend on a campaign crosses a defined budget limit.
Triggers when video view rate, CTR, or conversion rate falls outside acceptable ranges.
Activates when TikTok registers a conversion attributed to an ad click or view.
Add or remove users from TikTok custom audiences based on behavioral criteria from Heap.
Push purchase, signup, or custom conversion events to TikTok with revenue or engagement scores.
Automatically stop campaigns that drive traffic with poor product engagement or high drop-off rates.
Stop manually syncing behavioral segments and campaign data between Heap and TikTok Ads. Redbird keeps your product analytics and video ad targeting in sync automatically.