Sync behavioral data from Heap with social intelligence in Synthesio to close the loop between what users do in your product and what they say online. Stop manually correlating product analytics with social sentiment or exporting CSVs to bridge the gap between digital behavior and consumer conversations.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Synthesio identifies consumer segments discussing specific features or pain points, automatically pull corresponding user interaction data from Heap to validate whether actual product behavior aligns with social sentiment. Surface behavioral insights alongside social conversations to inform product and marketing strategy.
When Synthesio detects negative sentiment spikes or emerging complaints about specific features, automatically create Heap analysis tasks to investigate corresponding user journeys and friction points. Correlate social feedback with product usage patterns to prioritize fixes based on real behavioral impact.
Automatically send Heap conversion funnel metrics and drop-off points to Synthesio for teams tracking social campaigns. Connect product performance data with social channel attribution so social intelligence teams understand how conversations drive actual product engagement.
When Synthesio identifies users discussing specific use cases or trends, automatically create matching user segments in Heap based on behavioral signals. Analyze how users who engage with certain topics on social actually interact with corresponding product features.
Combine Synthesio's competitor share of voice data with Heap's feature adoption metrics to create unified competitive intelligence reports. Automatically correlate competitor social positioning with your actual product engagement patterns to identify positioning opportunities.
When Synthesio surfaces emerging consumer behaviors or cultural trends, automatically pull detailed Heap event data showing how your users exhibit similar patterns in-product. Enrich social intelligence workflows with granular behavioral context for deeper consumer understanding.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Heap's auto-captured event schemas and Synthesio's social intelligence taxonomies, mapping behavioral signals to consumer conversation data without custom code.
Redbird interprets Heap's event properties, user segments, conversion funnels, and retroactive analysis structures alongside Synthesio's sentiment classifications, topic clusters, mention volumes, and cultural trend hierarchies. The platform automatically maps product interaction events to social conversation themes, joins user behavioral cohorts with social audience segments, and translates Heap's quantitative metrics into context for Synthesio's qualitative insights. No need to manually align schema differences between clickstream data and social listening taxonomies.
faster to connect product behavior with social sentiment
Redbird can pull from Heap and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Synthesio.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Synthesio, or from Synthesio back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or any social conversation in Synthesio.
Fires when a specific funnel step exceeds a defined drop-off rate in a time period.
Triggers when a behavioral segment is defined or when users enter an existing segment.
Activates when interaction frequency for specific events increases or decreases significantly.
Generate new analysis queries for historical event data based on external triggers.
Apply custom properties or tags to user sessions based on social intelligence context.
Send specific user segment interaction patterns and properties to external systems.
Fires when brand or topic sentiment crosses defined positive or negative thresholds.
Activates when conversation volume about specific topics or features increases abnormally.
Triggers when AI detects new cultural patterns or consumer behavior trends in social data.
Establish new monitoring categories or conversation themes based on product behavioral signals.
Apply custom attributes to social mentions based on corresponding in-product user behavior.
Enrich social audience segments with behavioral properties and product engagement data.
Sync Heap with Synthesio to unify product behavior and social intelligence. Start building automations that connect what users do with what they say.