Automatically sync user behavior data with payment events to understand what drives conversions, revenue, and churn. Stop manually exporting CSVs, writing SQL joins, or waiting on engineering to connect product analytics with payment data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync user segments from Heap into Stripe customer metadata based on feature adoption, engagement scores, or activation milestones. Enable your billing and revenue teams to see which behaviors correlate with subscription upgrades, renewals, and lifetime value without manual tagging.
Flow payment status changes from Stripe into Heap as custom events to build complete conversion funnels that include checkout interactions and payment outcomes. Analyze the full user journey from product engagement through successful billing without data silos.
Automatically merge behavioral cohorts from Heap with payment timeline data from Stripe to identify which onboarding flows, feature interactions, or usage patterns predict higher conversion rates and lower churn. Generate weekly reports showing product engagement metrics alongside revenue metrics.
Monitor behavioral patterns in Heap for customers with high MRR or annual contracts in Stripe, then send alerts when engagement drops, feature usage declines, or sessions decrease. Enable proactive outreach before churn signals turn into cancellations.
Push subscription metadata, plan names, pricing tiers, and billing cycles from Stripe into Heap as user properties. Build retroactive analyses comparing how Free, Pro, and Enterprise users interact with features without manual data enrichment.
Automatically link pre-purchase behavioral data from Heap with successful payment events in Stripe to map exactly which features, pages, and interactions drive trials to convert. Identify friction points in activation flows that correlate with failed or abandoned checkouts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Stripe with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and Stripe's payment object structures, so you can connect behavioral analytics with revenue data without custom ETL pipelines.
Redbird maps Heap's event properties, user identities, and session data to Stripe's customer records, subscription objects, invoice line items, and payment intents. The AI handles identity resolution between anonymous sessions and authenticated payment records, normalizes timestamps across both systems, and knows how to join retroactive behavioral segments with transaction histories. No need to manually configure field mappings or write transformation logic.
Faster than building custom ETL between Heap and Stripe
Redbird can pull from Heap and Stripe simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Stripe.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Stripe, or from Stripe back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user behavior in Heap or payment event in Stripe, then take action across your entire stack.
When a user qualifies for a segment based on interaction patterns, feature usage, or engagement criteria.
When users exit a defined funnel at specific steps without completing target actions.
When a user hits a specific number of sessions or visits within a timeframe.
Send external data as a custom event tied to a user identity for retroactive analysis.
Enrich user profiles with attributes from other systems like subscription tier or account status.
Append contextual data to sessions for segmentation and filtering in Heap reports.
When a charge, invoice, or subscription payment is successfully processed.
When a new subscription starts or an existing plan changes to a higher tier.
When a charge fails, gets declined, or a customer disputes a transaction.
Add custom fields to Stripe customer records with behavioral or engagement data.
Programmatically attach promotional codes or discounts based on user behavior or milestones.
Enrich subscription objects with product usage metrics or feature adoption indicators.
Join product and revenue data to understand what drives conversions and retention. Connect Heap and Stripe with Redbird AI and start building behavioral revenue insights today.