Connect Heap and
SQL Server with AI

Redbird AI automatically syncs behavioral event data from Heap into SQL Server and enriches your product analytics with enterprise context. Stop writing custom ETL scripts to merge user interaction data with transactional records—let AI handle the schema mapping, incremental loads, and data transformations.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Heap user interaction events to SQL Server tables incrementally

Automatically stream user clicks, page views, and behavioral events from Heap into SQL Server staging tables. Redbird handles schema evolution, deduplication, and upserts so your data warehouse stays current without custom ETL maintenance.

Enrich Heap behavioral data with SQL Server customer and account records

Join product usage events from Heap with CRM accounts, subscription tiers, and customer metadata stored in SQL Server. Surface which enterprise accounts exhibit high-intent behaviors or experience friction in your product flows.

Build daily product usage reports from Heap events in SQL Server

Aggregate conversion funnels, feature adoption metrics, and user journey data from Heap directly into SQL Server reporting tables. Power executive dashboards and BI tools with reliable, pre-computed analytics that update automatically every morning.

Alert teams when SQL Server transaction patterns trigger Heap segment changes

Monitor SQL Server for revenue milestones, subscription changes, or support tickets, then update Heap user segments in real time. Enable product teams to retroactively analyze how enterprise workflows correlate with in-app behavior.

Archive historical Heap session replay metadata to SQL Server long-term storage

Move older session-level event data from Heap into compressed SQL Server archive tables for compliance and cost optimization. Maintain queryable access to years of behavioral history without inflating your Heap retention costs.

Automate cohort creation in Heap from SQL Server business logic rules

Run stored procedures that identify high-value segments—churned trials, expansion candidates, power users—and push those cohorts into Heap automatically. Analyze how different business segments actually use your product without manual CSV uploads.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and SQL Server with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Heap's auto-captured event schemas and SQL Server's table structures, automatically mapping behavioral data to your enterprise warehouse without custom code.

AI that speaks both behavioral analytics and relational databases

Redbird interprets Heap's nested event properties, session hierarchies, and user identity graphs, then maps them to normalized SQL Server tables with appropriate indexes and constraints. The platform automatically handles Heap's retroactive event definitions, ensuring new properties flow into existing SQL Server schemas. When you update stored procedures or add business logic, Redbird adjusts data transformations to maintain consistency across your analytics stack.

Auto-map Heap events to SQL tables
Handle retroactive property additions
Manage incremental upserts & deduplication
Join behavioral & transactional data
10×

faster than building custom Heap-to-SQL Server ETL pipelines

No SSIS packages, Python scripts, or middleware to maintain

Auto-generated reports

Redbird can pull from Heap and SQL Server simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or SQL Server.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into SQL Server, or from SQL Server back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user interaction in Heap or data change in SQL Server—Redbird handles the rest.

Heap
Triggers & Actions
Trigger

New event captured

Fires when Heap captures any user interaction like clicks, form submissions, or page views.

Trigger

User enters segment

Triggers when a user's behavior qualifies them for a defined Heap segment or cohort.

Trigger

Conversion funnel completed

Activates when a user successfully completes a defined multi-step conversion flow.

Action

Create user segment

Build a new behavioral cohort in Heap based on event patterns or external data conditions.

Action

Add user property

Enrich Heap user profiles with attributes from SQL Server like account tier or customer status.

Action

Tag event retroactively

Apply new event definitions or labels to historical Heap data for retroactive analysis.

SQL Server
Triggers & Actions
Trigger

Row inserted or updated

Fires when records change in specified SQL Server tables, like new transactions or updated accounts.

Trigger

Stored procedure completes

Triggers when a scheduled or event-driven stored procedure finishes execution.

Trigger

Threshold condition met

Activates when query results exceed defined limits, like revenue milestones or inventory levels.

Action

Insert event records

Write new rows to SQL Server tables with Heap behavioral data or aggregated metrics.

Action

Update dimension tables

Refresh SQL Server lookup tables with current user attributes or segment memberships from Heap.

Action

Execute stored procedure

Run SQL Server business logic that processes or transforms incoming Heap event data.

Heap
+
SQL Server

Ready to connect your stack?

See how Redbird AI syncs Heap behavioral data with SQL Server in minutes. Stop maintaining fragile ETL scripts and start getting insights from your complete data picture.

Get started → Book a demo