Connect Heap and
Snowflake with AI

Sync behavioral event data from Heap into Snowflake automatically. Stop manually exporting interaction logs, building ETL scripts, or waiting for data engineers to update product analytics tables. Redbird AI keeps your warehouse enriched with real-time user behavior data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync all Heap user interaction events to Snowflake tables in real-time

Automatically stream clicks, page views, form interactions, and custom events from Heap into structured Snowflake tables. Redbird handles schema mapping and keeps event history complete without manual exports or pipeline maintenance.

Build product analytics tables combining Heap events with warehouse customer data

Merge Heap behavioral data with CRM, subscription, and transaction records in Snowflake. Create unified analytics views that connect user actions to revenue, retention, and account attributes for deeper product intelligence.

Generate conversion funnel reports from Heap data stored in Snowflake

Query Heap event sequences in Snowflake to build custom funnel analyses across complex user journeys. Run SQL-based cohort analysis and path exploration that extends beyond Heap's native reporting capabilities.

Archive historical Heap event data to Snowflake for long-term retention

Move older interaction data from Heap into cost-effective Snowflake storage while maintaining query access. Preserve complete behavioral history for compliance, trend analysis, and machine learning without inflating Heap storage costs.

Alert teams when Snowflake warehouse queries identify critical product drop-offs

Monitor Snowflake analytics tables for significant funnel degradation or behavioral anomalies detected through SQL analysis. Trigger notifications to product and engineering teams when Heap event patterns indicate problems requiring immediate attention.

Enrich Heap user segments with propensity scores calculated in Snowflake

Push predictive model outputs and calculated user attributes from Snowflake back into Heap for behavioral targeting. Enable product teams to segment users based on data science insights that combine interaction patterns with broader business context.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Heap's auto-captured event schemas and Snowflake's table structures, so you can connect behavioral data to your warehouse without custom ETL code.

AI that maps Heap events to Snowflake tables automatically

Redbird reads Heap's event properties, user attributes, and session metadata to create properly typed Snowflake schemas. Our AI handles nested JSON structures, maintains event ordering, deduplicates records, and manages incremental loads. When Heap captures new event types or properties, Redbird adapts your warehouse schema without breaking downstream queries or requiring manual migrations.

Auto-captured event streaming
User property denormalization
Session reconstruction
Retroactive event backfills
10×

faster than building custom Heap-to-Snowflake ETL pipelines

No Python scripts, Airflow DAGs, or schema migration management required

Auto-generated reports

Redbird can pull from Heap and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Snowflake, or from Snowflake back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any Heap interaction event or Snowflake data change, then take action across both platforms.

Heap
Triggers & Actions
Trigger

New event captured

Triggers when Heap records any user interaction like clicks, page views, or form submissions.

Trigger

User enters segment

Triggers when a user's behavior qualifies them for a defined Heap segment.

Trigger

Conversion funnel completed

Triggers when a user successfully completes a specified sequence of events in Heap.

Action

Create user property

Add or update custom user properties in Heap based on warehouse calculations or external data.

Action

Track custom event

Send programmatic events back to Heap from Snowflake workflows or ML model outputs.

Action

Update user identity

Merge user identities or add aliases in Heap when warehouse unification resolves duplicates.

Snowflake
Triggers & Actions
Trigger

Table updated

Triggers when specific Snowflake tables receive new rows or have existing records modified.

Trigger

Query threshold exceeded

Triggers when a scheduled SQL query result crosses a defined numeric or percentage threshold.

Trigger

Data freshness check fails

Triggers when expected data loads are delayed or tables haven't been updated within SLA windows.

Action

Insert rows into table

Write Heap event data or transformed records into any Snowflake table with proper typing.

Action

Execute SQL query

Run analytical queries, create materialized views, or perform batch transformations on Heap data.

Action

Update warehouse schema

Add columns, create tables, or modify structures to accommodate new Heap event properties.

Heap
+
Snowflake

Ready to connect your stack?

Start syncing Heap behavioral data to Snowflake in minutes. Redbird AI handles the schema mapping, incremental loads, and ongoing maintenance so your team can focus on analysis instead of pipelines.

Get started → Book a demo