Connect Heap and
Pipedrive with AI

Redbird AI syncs product engagement data from Heap directly into Pipedrive deals and contacts. Stop manually exporting user behavior reports or asking analytics for data. Give your sales team real-time product usage insights in the CRM they already use.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Pipedrive deals with product engagement scores from Heap sessions

Automatically calculate and sync engagement scores based on Heap session data, page views, and feature usage directly to custom fields in Pipedrive deals. Sales reps see which accounts are actively using the product without leaving their pipeline view.

Alert sales reps when trial users hit product activation milestones

Monitor Heap events for key activation behaviors like completing onboarding flows or using core features multiple times. Trigger automatic activities in Pipedrive to prompt timely follow-up calls when prospects show buying intent through their product behavior.

Sync closed-won deal data to Heap for customer journey analysis

When deals move to closed-won in Pipedrive, enrich Heap user profiles with revenue data, deal size, and sales cycle length. Product teams can analyze which in-app behaviors correlate with conversion and optimize onboarding flows accordingly.

Create Pipedrive contacts from high-intent users identified in Heap

Automatically detect users exhibiting high-intent behaviors in Heap—like visiting pricing pages multiple times or exploring enterprise features. Create or update Pipedrive contacts with engagement context so sales can reach out to warm leads proactively.

Update deal stages based on product usage drop-off detected in Heap

Monitor Heap for decreased session frequency or feature abandonment among trial accounts. Automatically flag at-risk deals in Pipedrive by moving them to a re-engagement stage or creating follow-up activities for account executives to intervene.

Generate weekly product engagement reports per account for Pipedrive deals

Aggregate Heap interaction data by account and automatically attach formatted engagement summaries to Pipedrive deals weekly. Sales teams get insights on feature adoption, session trends, and user counts without requesting custom reports from analytics.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Pipedrive with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Heap's auto-captured event schemas and Pipedrive's deal structures, so you can connect product behavior to sales outcomes without custom engineering.

AI that speaks both product analytics and CRM

Redbird maps Heap's session data, event properties, and user segments to Pipedrive's deals, contacts, and custom fields automatically. Our AI handles retroactive event lookups, aggregates behavioral metrics across time windows, and enriches CRM records with the precise engagement context your sales team needs. No need to build ETL pipelines or write transformation logic—Redbird translates between Heap's interaction tracking and Pipedrive's sales data model natively.

Heap event aggregation
Pipedrive custom field mapping
Session-to-account matching
Behavioral scoring logic
10×

faster than building custom Heap-to-Pipedrive sync scripts

No API documentation parsing, webhook infrastructure, or data transformation logic required

Auto-generated reports

Redbird can pull from Heap and Pipedrive simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Pipedrive.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Pipedrive, or from Pipedrive back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user interaction in Heap or pipeline change in Pipedrive—Redbird handles the rest.

Heap
Triggers & Actions
Trigger

User completes event sequence

Fires when a user completes a defined series of interactions tracked in Heap, like a multi-step onboarding flow.

Trigger

Session count threshold reached

Triggers when a user or account hits a specific number of sessions within a time period, indicating active engagement.

Trigger

High-value feature accessed

Detects when users interact with premium or enterprise-tier features flagged as conversion indicators.

Action

Update user properties

Enrich Heap user profiles with CRM data like deal stage, company size, or sales owner for segmentation.

Action

Create custom event

Log a custom event in Heap when sales activities occur, like demo completion or contract signature.

Action

Add user to segment

Automatically assign Heap users to behavioral segments based on CRM attributes synced from Pipedrive.

Pipedrive
Triggers & Actions
Trigger

Deal stage changed

Fires when a deal moves between pipeline stages, enabling product engagement analysis by sales phase.

Trigger

Deal marked as won or lost

Triggers when a deal reaches a closed state, allowing you to sync outcome data back to product analytics.

Trigger

Activity completed

Detects when sales reps complete scheduled activities like calls or demos logged against deals or contacts.

Action

Update deal custom fields

Write product engagement metrics from Heap directly into custom fields on Pipedrive deals for visibility.

Action

Create or update contact

Automatically add new contacts to Pipedrive or enrich existing records with behavioral data from Heap.

Action

Add note to deal

Attach formatted summaries of product usage or engagement milestones as notes on relevant Pipedrive deals.

Heap
+
Pipedrive

Ready to connect your stack?

Stop exporting CSVs and asking for analytics reports. Connect Heap and Pipedrive with Redbird AI to give your sales team the product insights they need, exactly when they need them.

Get started → Book a demo