Connect Heap and
Piano Analytics with AI

Redbird AI syncs behavioral data between Heap and Piano Analytics automatically. Stop manually exporting interaction data, reconciling user segments, or rebuilding audience cohorts across platforms. Keep product behavior and content analytics unified in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Heap product interaction events into Piano Analytics for unified journey tracking

Automatically push user clicks, feature interactions, and product events from Heap into Piano Analytics as custom events. Analyze the full user journey from content consumption to in-product behavior without switching platforms. Enables media teams to see how editorial content drives product activation.

Enrich Piano Analytics audience segments with Heap behavioral properties and conversion data

Add product engagement scores, feature adoption flags, and conversion funnel stages from Heap to Piano Analytics user profiles. Build richer content personalization rules based on actual product usage patterns. Lets editorial teams target content based on feature engagement, not just page views.

Push Piano Analytics subscription and paywall events back into Heap for product analysis

Send subscription conversions, paywall interactions, and content engagement metrics from Piano Analytics into Heap as user properties. Analyze how content consumption patterns correlate with product feature usage. Enables product teams to optimize in-app experiences based on subscription status and content preferences.

Archive Heap session replays and funnel data alongside Piano Analytics content performance reports

Combine Heap session data with Piano Analytics traffic and engagement metrics into unified data warehouse exports. Maintain historical snapshots of both product behavior and content performance for long-term trend analysis. Creates a single source of truth for cross-platform user journey analysis.

Alert content teams when Heap identifies high-value user segments viewing specific articles

Trigger notifications when users who match high-conversion behavioral patterns from Heap engage with content tracked in Piano Analytics. Helps editorial teams prioritize content strategy based on what drives product outcomes. Surfaces content that correlates with feature adoption or subscription upgrades.

Automate cross-platform cohort creation using combined Heap and Piano Analytics user properties

Build audience segments that combine Piano Analytics content engagement metrics with Heap product interaction data. Automatically sync these hybrid cohorts back to both platforms for consistent targeting. Eliminates manual CSV exports and ensures segmentation logic stays synchronized across analytics tools.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Piano Analytics with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands the event schemas, user properties, and behavioral taxonomies in both Heap and Piano Analytics, mapping interaction data and audience attributes intelligently across platforms.

AI that speaks both product analytics and content measurement

Redbird automatically maps Heap's auto-captured interaction events to Piano Analytics custom event structures, matching user identifiers across sessions and resolving property naming conflicts. Our AI understands Heap's behavioral segmentation logic and Piano Analytics' audience taxonomy, translating conversion funnels, user properties, and journey definitions bidirectionally. It handles retroactive data enrichment when Heap discovers new behavioral patterns, updating corresponding Piano Analytics segments without manual schema coordination. No need to maintain custom ETL pipelines or write transformation logic for each new event type.

Auto-map Heap events to Piano custom events
Sync behavioral segments both directions
Resolve user identity across platforms
Translate funnel and journey definitions
10×

faster than CSV exports and manual segment rebuilds

No data engineers needed to maintain event mappings or reconcile user properties between systems

Auto-generated reports

Redbird can pull from Heap and Piano Analytics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Piano Analytics.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Piano Analytics, or from Piano Analytics back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any user interaction in Heap or content event in Piano Analytics, then automate actions across both platforms.

Heap
Triggers & Actions
Trigger

User completes conversion funnel

Fires when a user moves through all stages of a defined conversion funnel in Heap.

Trigger

New behavioral segment threshold reached

Triggers when a user's interaction count or engagement score crosses a defined threshold.

Trigger

Session replay tagged with high friction

Activates when Heap identifies excessive clicks, rage clicks, or drop-off patterns in a session.

Action

Create or update user property

Add custom properties to user profiles in Heap based on external data sources.

Action

Add user to behavioral segment

Assign users to predefined segments in Heap based on external events or attributes.

Action

Export event data to warehouse

Push interaction events and session data from Heap to connected data warehouse destinations.

Piano Analytics
Triggers & Actions
Trigger

Subscription or paywall conversion event

Fires when a user completes a subscription signup or paywall interaction tracked in Piano Analytics.

Trigger

Content engagement threshold crossed

Triggers when a user's article views, time on page, or scroll depth exceeds defined levels.

Trigger

User enters new audience segment

Activates when Piano Analytics assigns a user to a behavioral or demographic segment based on content consumption.

Action

Send custom event to Piano Analytics

Create custom event records in Piano Analytics from external system actions or user behaviors.

Action

Update user profile properties

Add or modify user attributes in Piano Analytics based on product engagement or external data.

Action

Create audience segment

Build new behavioral segments in Piano Analytics using combined criteria from multiple data sources.

Heap
+
Piano Analytics

Ready to connect your stack?

Sync Heap and Piano Analytics in minutes, not weeks. Redbird AI eliminates the manual work of keeping product analytics and content measurement platforms unified.

Get started → Book a demo