Sync product engagement signals from Heap directly into Pardot to power behavioral lead scoring, trigger nurture campaigns based on in-app activity, and report on how product usage drives pipeline. Stop exporting CSVs and manually tagging prospects based on stale CRM data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically enroll trial users into Pardot nurture sequences when they reach activation milestones in Heap—like completing onboarding flows or using a core feature three times. Stop relying only on email opens to determine engagement.
Send granular Heap interaction data to Pardot to increment lead scores when prospects demonstrate high-intent behaviors like visiting pricing pages, exploring integrations, or repeatedly using key workflows. Marketing and sales get a complete engagement picture, not just campaign clicks.
Push Pardot form completions and campaign responses into Heap as custom events so product teams can retroactively analyze what content downloads, webinars, or campaigns correlate with product adoption. Connect demand gen activities to actual product usage patterns.
Automatically sync Heap user segments—like users who dropped off at a specific feature or power users hitting usage limits—into Pardot lists. Marketing can then send contextual campaigns based on real product behavior, not just demographic attributes.
Send Slack or email alerts when accounts matching your ICP suddenly increase activity in Heap—like multiple logins in one week or exploring enterprise features. Marketing can trigger personalized Pardot campaigns while engagement is hot.
Combine Pardot campaign attribution data with Heap session depth, feature adoption, and retention metrics. Automatically generate reports showing which email sequences, content offers, or ad campaigns produce users who actually activate and stick around.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Heap's auto-captured event streams and Pardot's lead lifecycle models, so your behavioral data and marketing automation stay in sync without custom field mapping.
Redbird learns Heap's event taxonomies—your custom events, session properties, user attributes, and funnel definitions—and intelligently maps them to Pardot's lead fields, custom fields, campaign membership, and scoring categories. The platform recognizes which Heap interactions indicate purchase intent versus casual browsing, and structures data so Pardot can act on it immediately. No need to manually configure which event properties become which Pardot fields or write transformation logic for behavioral scores.
faster to connect product usage signals to lead nurturing compared to building custom ETL pipelines
Redbird can pull from Heap and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Pardot, or from Pardot back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Heap or campaign interaction in Pardot, then take action across your entire stack.
Trigger when a prospect moves through a multi-step flow like signup to activation or trial start to paid conversion.
Fire when a lead logs in a certain number of times in a week or returns after a dormancy period.
Activate when prospects view pricing, explore enterprise features, or engage with integration documentation.
Write behavioral scores, engagement tiers, or feature adoption flags into Heap user profiles for analysis.
Push Pardot campaign respondents or scored leads into Heap as user groups for retroactive behavioral analysis.
Append Pardot campaign IDs, UTM parameters, or lead source to Heap sessions for attribution tracking.
Trigger when a lead fills out a content download, demo request, or newsletter signup form in Pardot.
Fire when a prospect hits MQL status, crosses a scoring milestone, or moves between engagement grades.
Activate when a lead opens a specific email, clicks a CTA, or unsubscribes from a nurture track.
Enroll leads into nurture sequences, webinar campaigns, or dynamic segmentation lists based on Heap behaviors.
Increment scores or write product usage metrics like session count, feature adoption status, or last active date into Pardot fields.
Add new trial users from Heap into Pardot or refresh existing prospect data with latest behavioral attributes.
Start syncing Heap product engagement data with Pardot marketing automation in minutes. Stop losing context between what users do and how marketing responds.