Automatically sync behavioral data from Heap into Magento customer profiles and send order, product, and checkout events back to Heap for retroactive analysis. Stop manually exporting CSVs, running SQL joins, or waiting on engineering to track new events.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Heap segments based on browsing behavior, feature usage, and engagement patterns into Magento customer attributes. Enable personalized promotions, dynamic pricing rules, and targeted campaigns based on how customers actually interact with your storefront, not just what they purchase.
Automatically capture every cart abandonment, payment failure, and checkout drop-off from Magento as structured events in Heap. Analyze the complete user journey leading up to abandonment, identify friction points across session replays, and build behavioral segments for recovery campaigns.
Push completed orders, revenue, product SKUs, and customer attributes from Magento into Heap as conversion events. Retroactively analyze which page interactions, image carousels, review sections, or feature callouts correlate with purchases and AOV lift.
Monitor when Heap identifies high-engagement user segments with specific browsing patterns that don't convert on key product pages. Automatically notify merchandising and UX teams with context on drop-off locations, interaction heatmaps, and revenue opportunity.
Combine Magento promotion usage, discount application, and transaction data with Heap's full interaction capture for comprehensive campaign audits. Maintain immutable records of customer journey, offer presentation, and conversion for regulatory compliance and performance retrospectives.
Merge Magento's purchase frequency, total spend, and product category affinity with Heap's behavioral engagement metrics to create dynamic LTV segments. Automatically update customer groups in Magento to trigger tier-based pricing, exclusive access, and retention workflows based on combined transactional and behavioral signals.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and session structures alongside Magento's complex product catalog, customer entity model, and order architecture.
Redbird automatically maps Heap's user_id, session_id, and event properties to Magento's customer entities, quote objects, and order attributes without custom field mapping. Our AI understands Magento's EAV model for product attributes, multi-store configurations, and customer group segmentation, then intelligently syncs with Heap's retroactive event definitions, funnel stages, and behavioral cohorts. You describe the insight or action you need, and Redbird handles the schema translation, data normalization, and bidirectional sync logic.
Faster than building custom ETL pipelines to connect Heap behavioral data with Magento transaction records
Redbird can pull from Heap and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Magento.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Magento, or from Magento back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Heap interaction event or Magento order lifecycle change, then take action across both platforms instantly.
Trigger when a user qualifies for a Heap segment based on interaction patterns, feature usage, or conversion funnel position.
Trigger when Heap identifies a user abandoning a specific product page, checkout step, or interaction flow.
Trigger when a user completes a defined funnel in Heap, from product discovery through checkout confirmation.
Retroactively define new events in Heap based on interaction patterns discovered in Magento conversion data.
Enrich Heap user profiles with Magento customer tier, purchase history, or loyalty status for segment refinement.
Query Heap to analyze interaction patterns for specific Magento product categories, customer segments, or promotional campaigns.
Trigger when a customer completes checkout and a new order is created in Magento with payment confirmation.
Trigger when a Magento quote exceeds abandonment threshold without conversion to order.
Trigger when a customer moves between Magento customer groups based on purchase volume, loyalty points, or manual assignment.
Write Heap behavioral data into Magento custom customer attributes for personalization rule targeting.
Move customers between Magento groups based on Heap engagement scores, feature adoption, or interaction frequency.
Generate Magento cart price rules or catalog promotions based on Heap-identified high-intent behavioral segments.
Connect Heap and Magento in minutes. Stop building custom integrations to understand how customer behavior drives revenue across your e-commerce platform.