Redbird AI automates the data pipeline between your GCP data lake and marketing platform. Stop manually exporting audience files, uploading CSVs to SFMC, or stitching together campaign performance data across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When your data science team drops new audience segment files into Cloud Storage, Redbird detects them and automatically creates or updates the corresponding data extensions in SFMC. No more manual CSV uploads or FTP workflows—audiences are ready for activation the moment they're built.
Redbird extracts email sends, opens, clicks, and journey events from SFMC and lands them in your Cloud Storage data lake with proper partitioning and schema. Your analytics team gets clean, queryable campaign data in BigQuery without building custom ETL jobs.
After your ML models generate churn scores or LTV predictions in GCP, Redbird reads those output files and updates subscriber attributes in Marketing Cloud. Marketers can trigger personalized journeys based on fresh predictive signals without engineering support.
Redbird automatically extracts journey metrics, email KPIs, and conversion data from SFMC and stores them alongside your other marketing data in Cloud Storage. Your BI team can join SFMC performance with GA4, CRM, and product data in a single BigQuery dataset.
When scheduled product feed files are delayed or malformed in Cloud Storage, Redbird detects the issue before SFMC campaigns use outdated catalog data. Marketing ops gets immediate alerts with file details and can prevent sending emails with wrong pricing or inventory.
Your compliance team maintains master suppression and opt-out lists in GCS as part of your data governance pipeline. Redbird keeps SFMC suppression data extensions synchronized automatically, ensuring every send respects current consent status without manual list management.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Cloud Storage and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both GCP object storage patterns and SFMC's data extension schemas, so it maps your data lake outputs to marketing activation formats automatically.
Redbird's AI reads your Cloud Storage bucket organization, file naming conventions, and Parquet or JSON schemas, then maps them to Marketing Cloud data extensions, subscriber attributes, and journey entry sources. It handles SFMC's Primary Key requirements, sendable data extension formats, and relationship structures without you writing field mapping configs. When your GCS schema evolves, Redbird detects the changes and updates SFMC extensions accordingly.
faster than building custom GCS-to-SFMC pipelines with Cloud Functions and SOAP/REST APIs
Redbird can pull from Google Cloud Storage and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Cloud Storage or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Cloud Storage into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Google Cloud Storage. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any file event in Google Cloud Storage or campaign activity in Salesforce Marketing Cloud.
Fires when any file or specific file pattern is uploaded to a Cloud Storage bucket or folder path.
Triggers when an existing file in GCS is modified or overwritten with new content.
Runs on a schedule to check for new or modified files matching specific criteria in Cloud Storage.
Creates or updates files in Cloud Storage with data from SFMC or other sources in JSON, CSV, or Parquet format.
Moves files to Nearline, Coldline, or Archive storage classes based on lifecycle rules or workflow logic.
Removes processed files or relocates them to different bucket paths after successful sync to SFMC.
Fires when Marketing Cloud sends an email as part of a journey or triggered campaign.
Triggers when a record is added or modified in a specific SFMC data extension.
Activates when email send volume, open rate, or other campaign metrics cross defined thresholds.
Adds new subscriber records or updates existing ones in SFMC data extensions with data from GCS files.
Injects subscribers into Marketing Cloud journeys using API events based on GCS audience file contents.
Modifies contact-level attributes in SFMC's All Subscribers list or attribute groups with enriched data from GCS.
Stop building custom pipelines between your GCP data lake and marketing platform. Redbird connects Google Cloud Storage and Salesforce Marketing Cloud so your teams can activate data and measure results without waiting on engineering.