Sync your web analytics with your accounting platform automatically. Stop manually reconciling e-commerce revenue, exporting conversion data to spreadsheets, or guessing which campaigns drive actual profit. Redbird connects GA4 event data directly to Xero transactions, invoices, and financial reports.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create Xero invoices from GA4 purchase events with product details, revenue, and tax amounts. Match transaction IDs across systems to ensure every online sale is recorded in your books. Eliminate manual data entry and reconciliation errors between your analytics and accounting.
Append marketing attribution data from GA4 to each Xero invoice as tracking categories or custom fields. Know which campaigns, channels, and landing pages generate paying customers. Turn your accounting records into a source of marketing ROI truth.
Automatically reconcile e-commerce revenue tracked in GA4 against invoiced amounts in Xero. Identify discrepancies between analytics reporting and actual cash received. Surface refunds, failed payments, or tracking gaps that impact financial accuracy.
Monitor for mismatches between GA4 purchase events and corresponding Xero invoices in real-time. Get notified when analytics shows higher revenue than accounting records, indicating missing invoices or tracking issues. Catch revenue leakage before month-end close.
Update GA4 user profiles with payment status, outstanding invoice amounts, and account health from Xero. Segment web analytics by paying vs. non-paying customers, overdue accounts, or lifetime value. Analyze how different customer segments behave on your site.
Store complete GA4 performance metrics with each month's Xero financial close for audit trails and historical analysis. Maintain synchronized records of marketing performance and accounting reality. Build a unified data archive that survives platform changes or data retention limits.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Xero with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both GA4's event-based measurement model and Xero's accounting structure, intelligently mapping web analytics to financial records without custom code.
Redbird's AI understands GA4's nested event parameters, e-commerce objects, and user properties alongside Xero's invoices, line items, tracking categories, and contacts. It automatically matches transaction IDs, handles currency conversions, maps products to chart of accounts codes, and resolves customer identity across systems. No need to write transformation scripts or maintain field mapping tables — Redbird adapts to your specific GA4 event schema and Xero account structure.
faster than exporting GA4 data to CSV and manually importing to Xero
Redbird can pull from Google Analytics (GA4) and Xero simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Xero.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Xero, or from Xero back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in GA4 or Xero and automate the workflows that connect your marketing performance to financial reality.
Fires when GA4 tracks a purchase event with transaction details and revenue.
Triggers when a user completes a defined conversion event like form submission or signup.
Activates when total transaction revenue in GA4 crosses a specified amount in a 24-hour period.
Pull GA4 conversion events with UTM parameters, landing pages, device type, and user properties.
Extract individual purchase events with product SKUs, quantities, prices, and tax amounts.
Fetch aggregated revenue, session count, and engagement metrics for specific users or segments.
Fires when a new invoice is generated in Xero with line items and customer details.
Triggers when an invoice status changes to paid and payment is recorded in Xero.
Activates when an unpaid invoice passes its due date in Xero.
Generate new Xero invoices with product details, quantities, prices, and tax codes from external data.
Add or modify tracking categories on existing Xero invoices for campaign or channel attribution.
Update Xero contact records with custom field values like acquisition source or customer segment.
See how Redbird syncs Google Analytics (GA4) with Xero in minutes. Connect your marketing analytics to your financial truth and stop reconciling revenue in spreadsheets.