Redbird AI bridges your web analytics and CTV distribution platform. Stop manually reconciling streaming audience data with digital engagement metrics, exporting GA4 reports to match against Wurl performance, or building custom scripts to attribute connected TV campaigns to website conversions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send conversion data from GA4 to Wurl when users engage with your streaming content then complete goals on your website. Attribute CTV ad exposure to downstream conversions and optimize ad inventory based on actual business outcomes, not just streaming metrics.
Pull audience reach, content performance, and ad impression data from Wurl into GA4 as custom dimensions. Analyze cross-platform user journeys that start with CTV content and continue on web or mobile, creating unified attribution models.
Automatically aggregate GA4 traffic data with Wurl streaming metrics to produce comprehensive reports showing total audience reach, cross-platform engagement, and campaign effectiveness. Surface insights that span connected TV and digital touchpoints without manual data reconciliation.
Trigger notifications when website sessions or specific events in GA4 increase significantly within hours of new streaming content going live on Wurl platforms. Identify which CTV content drives the strongest digital engagement and double down on high-performing formats.
Capture detailed CTV ad inventory performance from Wurl as custom events in GA4 for long-term analysis. Build historical datasets that correlate ad fill rates, CPMs, and streaming platform performance with website user behavior and conversion patterns.
Push high-value audience segments identified in GA4 to Wurl to refine CTV ad insertion strategies. Target connected TV viewers who match your best-converting digital audience profiles, closing the loop between web analytics insights and streaming monetization.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both GA4's event-based measurement model and Wurl's CTV distribution and ad tech architecture, connecting streaming performance with digital analytics without custom development.
Redbird automatically maps GA4's event parameters, user properties, and conversion schemas to Wurl's content performance, ad impression, and audience reach data structures. The platform recognizes platform-specific identifiers, handles session stitching across CTV and web environments, and intelligently transforms streaming metrics into GA4-compatible custom dimensions. When you need to correlate connected TV exposure with website behavior, Redbird handles timestamp alignment, deduplication, and attribution window logic.
faster than exporting CSVs and building manual correlation reports between CTV and digital analytics
Redbird can pull from Google Analytics (GA4) and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Wurl, or from Wurl back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from conversion events in GA4 or streaming performance milestones in Wurl, then execute actions across both platforms.
Fires when a specified conversion event is tracked in GA4, such as purchases, sign-ups, or custom goals.
Triggers when a specific traffic source or campaign in GA4 surpasses a defined session or user count.
Activates when a user property changes in GA4, indicating segment qualification or behavioral shifts.
Writes new custom dimension values into GA4 to enrich existing events with external data.
Sends a custom event to GA4 with specified parameters and values from external systems.
Extracts user lists or audience segment definitions from GA4 for use in other platforms.
Fires when new streaming content is distributed to a connected TV platform through Wurl.
Triggers when ad inventory fill rates on streaming channels fall below a specified percentage.
Activates when cumulative viewership or unique households reached crosses a defined target.
Modifies CTV ad insertion targeting rules based on external audience intelligence or performance data.
Pulls detailed streaming analytics including viewership duration, platform breakdown, and engagement rates.
Extracts ad delivery, fill rate, and monetization metrics from Wurl for external analysis.
Stop treating connected TV and digital analytics as separate worlds. Redbird AI unifies GA4 and Wurl so your media and growth teams work from the same cross-platform truth.