Connect Google Analytics (GA4) and
PostHog with AI

Sync web analytics and product insights automatically. Stop manually exporting GA4 data, reconciling event schemas across platforms, or losing context when users move between marketing sites and your product. Redbird unifies behavioral data across both analytics systems in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync GA4 conversion events to PostHog for end-to-end funnel analysis

Automatically send GA4 conversion events and campaign attribution data to PostHog when users complete key actions. Analyze the full journey from ad click through product activation in a single cohort view. Redbird matches user identifiers and normalizes event properties across both platforms.

Enrich GA4 traffic reports with PostHog feature usage and retention data

Pull PostHog engagement metrics, feature adoption flags, and cohort membership back into GA4 custom dimensions. Segment marketing performance by which users actually retained or activated in-product. Build audience lists based on product behavior, not just pageviews.

Alert product teams when GA4 detects drop-offs before PostHog tracking starts

Trigger notifications when GA4 shows high bounce rates or exit events on pre-login pages that don't reach PostHog tracking. Automatically create PostHog session replay filters for those user segments. Identify where marketing-to-product handoff breaks down.

Archive PostHog experiment results with GA4 campaign context for reporting

When A/B tests complete in PostHog, automatically export results enriched with GA4 traffic source and campaign data. Store unified experiment reports showing both product metrics and acquisition channel performance. Preserve historical context across both systems for future analysis.

Capture GA4 user properties in PostHog profiles for behavioral segmentation

Sync GA4 user demographics, interests, device categories, and custom dimensions to PostHog person properties in real time. Build product cohorts based on marketing attribution or audience characteristics. Run feature flags and surveys targeted by acquisition channel or campaign.

Automate cross-platform event reconciliation reports when schemas diverge

Compare event volumes, property completeness, and naming conventions between GA4 and PostHog weekly. Flag discrepancies where the same user action is tracked differently or missing in one system. Generate recommended schema mappings to maintain data consistency.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Analytics (GA4) and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both GA4's measurement protocol and event structure and PostHog's event ingestion format, person profiles, and group analytics—so your data flows correctly without custom transformation scripts.

AI that speaks GA4 events and PostHog schemas natively

Redbird automatically maps GA4 event parameters to PostHog properties, reconciles user_id and client_id across platforms, and handles session stitching when users transition from anonymous to identified. It understands GA4's nested event structure, automatically flattens arrays and objects for PostHog compatibility, and preserves UTM parameters, campaign IDs, and custom dimensions. When event names or property formats differ, Redbird maintains bidirectional mappings so your analytics stay consistent.

GA4 event parameter mapping
User identity reconciliation
Session stitching & attribution
Schema normalization
10×

faster than building custom ETL between GA4 BigQuery exports and PostHog batch imports

No manual schema mapping, Python scripts, or scheduled export jobs

Auto-generated reports

Redbird can pull from Google Analytics (GA4) and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Analytics (GA4) into PostHog, or from PostHog back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation from any event in GA4 or PostHog—from conversion tracking to feature flag changes—and take action across both platforms.

Google Analytics (GA4)
Triggers & Actions
Trigger

Conversion event recorded

Fires when a GA4 conversion event is tracked for any user session.

Trigger

New traffic source detected

Triggers when GA4 identifies a user arriving from a new campaign or channel.

Trigger

User property updated

Activates when custom dimensions or user properties change in GA4.

Action

Create custom dimension

Add or update a GA4 custom dimension with external data.

Action

Send event with parameters

Push custom events into GA4 with specified event parameters and user context.

Action

Update audience membership

Add or remove users from GA4 audiences based on external criteria.

PostHog
Triggers & Actions
Trigger

Product event captured

Fires when PostHog records any specified event from user activity.

Trigger

Feature flag changed

Triggers when a feature flag rollout percentage or targeting rules are modified.

Trigger

Cohort membership updated

Activates when users enter or exit a defined behavioral cohort.

Action

Create person property

Set or update properties on PostHog person profiles with enrichment data.

Action

Send custom event

Capture events in PostHog from external sources with full property context.

Action

Update feature flag targeting

Modify which users or groups see a feature flag based on external conditions.

Google Analytics (GA4)
+
PostHog

Ready to connect your stack?

Stop losing context between your marketing analytics and product data. Redbird syncs Google Analytics (GA4) and PostHog so your team works from a single source of truth about user behavior.

Get started → Book a demo