Sync web analytics, conversion data, and marketing attribution directly into your financial planning models. Stop manually exporting GA4 reports to spreadsheets and reconciling digital channel performance against budget allocations.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow e-commerce transactions, goal completions, and revenue events from GA4 into Planful as actuals, segmented by marketing channel and campaign. Finance teams see real-time digital revenue performance against budget without waiting for manual exports.
Transform GA4 attribution data into revenue forecasts by channel in Planful. When conversion rates or traffic patterns shift, Redbird recalculates revenue projections and updates rolling forecasts without manual intervention.
Automatically compare actual spend efficiency metrics from GA4 (cost per conversion, ROAS proxies) against marketing budgets in Planful. Produce variance analysis reports showing which channels are over or underperforming relative to plan.
Monitor key GA4 metrics like session conversion rates, average order value, and traffic by source. When trends indicate revenue shortfalls against Planful targets, automatically notify finance teams with context-rich summaries.
Pull GA4 engagement metrics, user journey data, and behavioral cohort analysis into Planful for scenario modeling. Finance can model different customer acquisition strategies based on actual user behavior patterns rather than assumptions.
Automatically capture end-of-month GA4 analytics for all marketing channels and archive them with corresponding Planful financial reports. Create an auditable history linking digital performance to financial outcomes for board presentations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Planful with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both GA4's event-based analytics schema and Planful's dimensional planning structures, so you can connect web performance to financial outcomes without custom code.
Redbird maps GA4 event parameters, user properties, and conversion metrics to Planful dimensions, accounts, and driver-based models. It understands how to aggregate session-level events into monthly actuals, translate UTM parameters into campaign hierarchies, and align GA4's attribution windows with your fiscal calendar. The AI handles schema mismatches between event streams and planning cubes automatically.
faster than exporting GA4 to CSV, transforming in Excel, and manually loading into Planful
Redbird can pull from Google Analytics (GA4) and Planful simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Planful.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Planful, or from Planful back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in GA4 or any change in Planful—Redbird connects both systems in real time.
Trigger when a purchase, sign-up, or custom conversion event fires in GA4.
Trigger when sessions, users, or pageviews exceed or fall below defined levels.
Trigger when conversion rate, bounce rate, or engagement metrics shift for specific campaigns.
Extract GA4 data filtered by dimension, date range, or audience segment.
Pull data from GA4 explorations and custom reports programmatically.
Fetch conversion credit allocation across channels using GA4's attribution models.
Trigger when a marketing or digital budget is finalized in Planful's workflow.
Trigger when revenue or expense forecasts change during planning cycles.
Trigger when actual vs. plan variance crosses defined tolerance levels.
Post digital channel revenue or metrics to specific Planful accounts and periods.
Modify planning drivers or assumptions based on GA4 performance trends.
Add context notes to Planful reports explaining GA4 performance drivers.
Stop manually bridging the gap between digital analytics and financial planning. Redbird syncs Google Analytics (GA4) with Planful so your finance team always has current web performance data in context.