Connect Google Analytics (GA4) and
Pinterest Ads with AI

Sync conversion data, audience segments, and attribution insights between GA4 and Pinterest automatically. Stop manually exporting CSVs, copying audience lists, or reconciling campaign performance across spreadsheets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync GA4 conversion events to Pinterest Ads as custom conversion goals

Automatically push purchase, add-to-cart, and custom conversion events from GA4 to Pinterest Ads as conversion tracking goals. Ensure Pinterest's algorithm optimizes for the same conversions you measure in GA4, eliminating manual event mapping and data discrepancies.

Build Pinterest audience segments from GA4 behavioral cohorts

Create Pinterest customer lists and actalike audiences from GA4 user segments — high-value converters, product category browsers, or cart abandoners. Sync audience membership automatically so Pinterest campaigns always target your latest behavioral segments without CSV uploads.

Enrich GA4 sessions with Pinterest campaign and creative metadata

Write Pinterest campaign names, pin IDs, and ad group details back to GA4 as custom dimensions on user sessions. Build unified attribution reports that connect Pinterest creative performance to downstream behavior, revenue, and LTV in GA4.

Alert when Pinterest campaign conversion rates drop below GA4 benchmarks

Monitor Pinterest Ads conversion performance against GA4 channel averages in real time. Trigger alerts to Slack or email when Pinterest-attributed conversions fall below expected rates, enabling rapid budget reallocation or creative adjustments.

Generate weekly attribution reports comparing Pinterest and GA4 conversion data

Automatically compile side-by-side reports showing Pinterest-reported conversions versus GA4-attributed Pinterest conversions, broken down by campaign and product category. Identify attribution gaps, tracking issues, and optimization opportunities without manual data pulls.

Archive Pinterest ad performance data with GA4 behavioral context to warehouse

Combine Pinterest campaign metrics with GA4 user journey data — time on site, pages per session, repeat visit rates — and store enriched records in your data warehouse. Build complete customer acquisition analysis that spans ad impression to long-term engagement.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Analytics (GA4) and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands GA4's event-based data model and Pinterest's conversion tracking architecture, so you can automate attribution and audience workflows without custom engineering.

AI that understands GA4 events and Pinterest conversion schemas

Redbird maps GA4 event parameters, user properties, and custom dimensions to Pinterest's conversion event structure and audience formats automatically. The AI recognizes ecommerce events like purchase and begin_checkout in GA4 and translates them to Pinterest's checkout and page_visit events. You can define audience rules in plain language — 'users who viewed product category X but didn't purchase in 30 days' — and Redbird handles the GA4 query and Pinterest customer list formatting.

GA4 event parameters
Pinterest conversion events
Custom user properties
Audience list schemas
10×

faster than building GA4–Pinterest data pipelines with custom scripts

No BigQuery exports, API credential management, or manual audience CSV formatting required.

Auto-generated reports

Redbird can pull from Google Analytics (GA4) and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Pinterest Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Analytics (GA4) into Pinterest Ads, or from Pinterest Ads back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any conversion event in GA4 or campaign change in Pinterest Ads, then execute actions across both systems.

Google Analytics (GA4)
Triggers & Actions
Trigger

Conversion event recorded

Fires when GA4 logs a purchase, sign-up, or custom conversion event matching your criteria.

Trigger

User enters behavioral segment

Triggers when a user meets conditions for a GA4 audience or exploration cohort.

Trigger

Traffic source threshold reached

Activates when sessions from a specific campaign or medium exceed defined volume or conversion benchmarks.

Action

Export user segment to warehouse

Extracts user IDs and properties from a GA4 audience and writes them to your data warehouse.

Action

Create custom dimension on sessions

Writes a new custom dimension value to GA4 sessions matching specific event or user criteria.

Action

Query event data for analysis

Runs a custom GA4 Data API query and returns results for reporting or downstream actions.

Pinterest Ads
Triggers & Actions
Trigger

Campaign spend threshold crossed

Fires when a Pinterest campaign or ad group reaches a defined spend amount or budget percentage.

Trigger

Conversion rate drops below benchmark

Triggers when a Pinterest campaign's conversion rate falls below a set threshold over a time window.

Trigger

New promoted pin goes live

Activates when a new promoted pin or shopping ad is published and begins serving impressions.

Action

Update audience list with user IDs

Adds or removes user emails or mobile IDs from a Pinterest customer list for targeting or exclusion.

Action

Create conversion event tag

Sets up a new conversion event in Pinterest Ads for tracking custom goals from external sources.

Action

Adjust campaign budget or status

Modifies budget allocation or pauses/resumes campaigns based on performance rules or external signals.

Google Analytics (GA4)
+
Pinterest Ads

Ready to connect your stack?

Sync Google Analytics (GA4) with Pinterest Ads in minutes. Automate conversion tracking, audience syncing, and attribution reporting so your growth team can focus on creative and strategy, not data plumbing.

Get started → Book a demo