Sync behavioral data from GA4 into Outreach sequences and enrich prospect context with real engagement signals. Stop manually exporting conversion reports or guessing which accounts are active on your site—automate the flow between analytics and sales execution.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Identify accounts hitting key pages or conversion events in GA4 and automatically add contacts to personalized sequences in Outreach. Filter by session count, conversion actions, or specific UTM campaigns to ensure sales engages warm prospects at the right moment.
Pull session history, page views, and event data from GA4 and append it to prospect profiles in Outreach. Give reps visibility into which prospects have visited pricing pages, watched demos, or engaged with specific content before the first call.
Send sequence opens, clicks, and meeting bookings from Outreach into GA4 as custom events. Connect sales touchpoints to web behavior and build multi-touch attribution models that show how outbound sequences drive site engagement and conversions.
Monitor GA4 sessions for accounts already in Outreach sequences and trigger notifications or task creation when they revisit. Enable reps to follow up in real-time when prospects show renewed interest through site activity.
Cross-reference GA4 conversion events with Outreach sequence metadata to analyze which sales campaigns drive the most qualified traffic. Automate weekly reports that show conversion rates, session quality, and pipeline contribution by sequence type and sales rep.
Capture the complete journey from first session to conversion for every deal closed in Outreach. Store GA4 event history, referral sources, and engagement patterns as custom fields to inform future sales plays and ideal customer profiling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event-based data model and Outreach's sequence and prospect schema—so you can map behavioral signals to sales context without custom code.
Redbird parses GA4's event parameters, user properties, and conversion paths alongside Outreach's prospect fields, sequence stages, and engagement metadata. Map session_start events to account identifiers, translate conversion events into sequence triggers, and join UTM parameters with Outreach campaign tags. The platform handles schema differences, user matching, and event deduplication automatically.
faster than exporting GA4 data to sheets and manually uploading CSVs to Outreach
Redbird can pull from Google Analytics (GA4) and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Outreach, or from Outreach back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any GA4 event or Outreach activity—Redbird connects behavioral signals to sales execution in real-time.
Fire when a specific conversion event like purchase, signup, or demo_request is tracked in GA4.
Trigger when a user session exceeds thresholds for page views, time on site, or visits to key pages.
Activate when sessions arrive with specific UTM parameters matching sales or ABM campaigns.
Pull raw event streams or aggregated metrics from GA4 for analysis in downstream systems.
Retrieve session history, events, and conversion paths for a specific account or user identifier.
Send sales activity or engagement data back to GA4 as a custom event for attribution tracking.
Fire when a contact is enrolled in a specific sequence or campaign in Outreach.
Trigger when a prospect engages with sequence emails by opening or clicking links.
Activate when a prospect schedules or attends a meeting through Outreach.
Enroll a contact into a targeted sequence based on behavioral signals or account activity.
Append behavioral data, engagement scores, or session metrics to prospect records in Outreach.
Generate follow-up tasks in Outreach when prospects show high-intent behavior on your site.
Sync Google Analytics (GA4) with Outreach and turn web behavior into sales intelligence. Redbird handles the integration so your team can focus on closing high-intent accounts.