Sync web behavior into lead scoring models, attribute pipeline to digital touchpoints, and close the loop between campaign performance and revenue. Stop manually exporting GA4 segments or guessing which content drives conversions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow pageview counts, session duration, and content engagement metrics from GA4 into Marketo custom fields. Update lead scores in real-time based on high-intent page visits, demo video completions, or pricing page sessions without CSV uploads.
Push goal completions, ecommerce transactions, and custom conversion events from GA4 into Marketo program membership or success statuses. Close the attribution loop by connecting web conversions to the campaigns and touches that drove them.
Enroll leads into targeted nurture campaigns when GA4 detects specific behavior patterns—abandoned pricing pages, repeat product visits, or competitive research sessions. Turn behavioral intent signals into automated follow-up without manual list building.
Sync campaign touchpoints, program statuses, and lead source data from Marketo into GA4 as custom user dimensions. Analyze web behavior segmented by nurture stage, ABM tier, or lead score directly in GA4 reports.
Monitor GA4 session data for target account domains and trigger Slack or email alerts when engagement surges. Surface buying signals for ABM accounts before they convert, giving sales context on which content resonated.
Automatically compile dashboards showing how email sends, clicks, and opens correlate with downstream web sessions, pageviews, and goal completions. Track the full journey from inbox to conversion without stitching together exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event schema and measurement protocol alongside Marketo's lead database structure, custom fields, and program membership model—so you can connect behavioral analytics to marketing automation without fragile APIs.
Redbird maps GA4's event parameters, user properties, and conversion schemas to Marketo's custom lead fields, program statuses, and activity types. The AI handles session stitching to known leads, deduplication across anonymous and identified users, and translates event-based analytics into lead-centric marketing automation fields. Whether you're syncing page_view counts or ecommerce purchase events into campaign member data, Redbird maintains referential integrity across both platforms.
faster than exporting GA4 audiences and uploading CSVs to Marketo static lists
Redbird can pull from Google Analytics (GA4) and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Marketo, or from Marketo back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in GA4 or Marketo—behavioral signals, campaign milestones, or conversion thresholds—and automate what happens next across your stack.
Trigger when a GA4 conversion event completes, such as form submission, purchase, or demo request.
Detect when a user property changes, like lead score tier, account type, or first touch campaign.
Fire when session count, engaged session duration, or pageview depth exceeds defined limits.
Pull a GA4 audience or user segment and format it for import into external systems.
Fetch event-level data including parameters, timestamps, and user identifiers for a specific event name.
Extract session-level aggregates like average engagement time, pages per session, or bounce rate by user ID.
Trigger when a lead's score crosses a threshold or updates due to behavioral or demographic changes.
Fire when a lead's membership status changes in a program, such as moving to 'Engaged' or 'Converted'.
Detect when a lead clicks a specific link in an email, indicating content interest or intent.
Write data to standard or custom lead fields, including text, numeric, or date values.
Enroll a lead in a Marketo program with specified membership status and acquisition details.
Log a custom interesting moment on the lead record to surface behavioral signals to sales in CRM.
Stop treating GA4 and Marketo as separate systems. Redbird syncs web behavior into lead intelligence and closes the loop between digital analytics and revenue attribution—automatically.