Sync Google Analytics (GA4) with Heap to unify event-based and auto-captured behavioral data across your analytics stack. Stop manually exporting conversion data, reconciling user journeys across platforms, or rebuilding segments in multiple tools.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send conversion events and goal completions from GA4 into Heap as custom events. Enables product teams to retroactively analyze what micro-interactions preceded conversions without manual event tagging. Eliminates the gap between marketing attribution and product behavior.
Push Heap's auto-captured behavioral segments back into GA4 as custom user properties. Allows marketing teams to attribute campaign performance to deeper product engagement patterns Heap identifies. No more building duplicate audiences in both platforms.
Trigger alerts when GA4 detects unusual traffic patterns, then cross-reference with Heap's granular click and interaction data to validate signal vs noise. Surfaces real user behavior changes while filtering out bot traffic or tracking issues.
Automatically append GA4 campaign source, medium, and UTM parameters to Heap session data for each user. Creates unified records showing both attribution context and granular product interactions. Eliminates manual joins between marketing and product analytics.
Generate combined reports showing GA4 conversion rates alongside Heap's drop-off analysis and interaction heatmaps. Automatically identifies which micro-interactions predict conversion success. Delivers full-funnel insight without switching between dashboards.
Send Heap-defined product activation events and engagement milestones into GA4 as custom conversions. Allows attribution models to credit campaigns for deep product outcomes, not just initial pageviews. Bridges the gap between acquisition and activation analytics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands both GA4's event-based measurement protocol and Heap's auto-captured interaction schema, so you can sync behavioral data across platforms without custom mappings.
Redbird automatically maps GA4's event parameters, user properties, and custom dimensions to Heap's event properties and user attributes. Handles identity resolution when GA4 client IDs need to match Heap user identities. Transforms GA4's session-scoped data into Heap's interaction-level granularity and vice versa. No manual field mapping or complex BigQuery exports required.
faster than exporting GA4 data to BigQuery, transforming with SQL, then importing to Heap via API
Redbird can pull from Google Analytics (GA4) and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Heap, or from Heap back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any conversion, traffic spike, or user segment in GA4, or any interaction pattern, funnel drop-off, or behavioral milestone in Heap.
Trigger when a specific GA4 conversion event or goal completion is tracked for a user or session.
Trigger when GA4 detects unusual spikes or drops in traffic, sessions, or specific event volumes.
Trigger when GA4 tracks a new session with specific campaign source, medium, or UTM parameters.
Send a new custom event to GA4 with specified event parameters and user properties.
Modify or append a custom user property in GA4 for behavioral segmentation and reporting.
Add a user to a specific GA4 audience based on external behavioral data or conditions.
Trigger when a user successfully completes a defined conversion funnel or user journey in Heap.
Trigger when Heap identifies a specific click, tap, or element interaction pattern from a user.
Trigger when a user exits a funnel at a specific step without completing the expected journey.
Send a custom event to Heap with defined properties to track external conversions or milestones.
Add a user to a behavioral segment in Heap based on external criteria or cross-platform data.
Append or modify user properties in Heap with campaign attribution or external context data.
Sync Google Analytics (GA4) with Heap to unify marketing attribution and product behavior analytics. Stop rebuilding segments across platforms and start automating cross-platform insights.