Automate the flow between your ad platform and CRM. Stop manually uploading conversion lists, chasing down closed-won revenue by campaign, or reconciling lead sources across systems. Redbird syncs Google Ads performance data directly into Salesforce records and pushes CRM conversions back to optimize your campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create Salesforce leads from Google Ads form submissions with UTM parameters, campaign metadata, and ad group details. Route leads to the right owner based on campaign type or geography. Eliminate manual CSV imports and ensure every lead is tracked from first click.
Send Salesforce opportunity stage changes to Google Ads conversion tracking when deals close. Include revenue amount, conversion time, and GCLID to optimize bidding. Give Google's algorithms the full-funnel data they need to find high-value customers.
Append Google Ads metrics like impression share, quality score, and actual CPC to lead records. Surface which campaigns, ad groups, and keywords are driving the most pipeline. Build custom reports that connect ad spend to opportunity value.
Trigger notifications in Salesforce when leads arrive from specific Google Ads campaigns or search terms. Prioritize follow-up for bottom-funnel keywords or high-budget campaigns. Reduce response time for your most qualified inbound leads.
Automatically sync Salesforce reports or list views to Google Ads customer lists for remarketing or exclusion. Target closed-won customers with upsell campaigns or exclude active opportunities from prospecting ads. Keep audience lists fresh without manual exports.
Combine Google Ads campaign metrics with Salesforce pipeline and revenue data in automated reports. Calculate true ROAS by matching ad spend to closed revenue by campaign, ad group, or keyword. Share dashboards with leadership showing marketing's impact on the sales pipeline.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Google Ads campaign structures and Salesforce object relationships, so you can map ad performance to revenue outcomes without custom code.
Redbird reads Google Ads schemas—campaigns, ad groups, keywords, GCLIDs, conversion actions—and matches them to Salesforce leads, contacts, opportunities, and custom objects. It automatically handles UTM parsing, lead source attribution, and revenue reconciliation. When campaign structures change or new Salesforce fields are added, Redbird adapts without breaking your workflows.
faster campaign attribution than exporting CSVs and VLOOKUPs
Redbird can pull from Google Ads and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Salesforce, or from Salesforce back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in Google Ads or pipeline changes in Salesforce—Redbird connects both directions.
Fires when a user submits a Google Ads lead form extension with contact details and UTM data.
Fires when Google Ads records a conversion event from a tracked action on your site or app.
Fires when a campaign hits a specified percentage of its daily or total budget.
Send a conversion event to Google Ads with GCLID, conversion name, value, and timestamp for bid optimization.
Add or remove emails, phone numbers, or addresses from a Google Ads audience list for targeting or exclusion.
Stop serving ads in a specific campaign or ad group based on performance thresholds or external signals.
Fires when a lead record is created in Salesforce, with source, UTM parameters, and assignment details.
Fires when an opportunity moves to a new stage, especially closed-won or closed-lost, with revenue data.
Fires when a contact or lead is added to a Salesforce campaign for nurturing or segmentation.
Insert a new lead record in Salesforce with Google Ads campaign name, ad group, keyword, and GCLID.
Append Google Ads cost and performance data to an opportunity record for attribution reporting.
Associate a contact or lead with a Salesforce campaign to track multi-touch engagement and conversions.
Sync Google Ads and Salesforce in minutes. Automate lead capture, conversion tracking, and campaign attribution so your sales and marketing teams work from the same data.