Connect Gong and
LinkedIn Ads with AI

Stop manually exporting call insights to guess at campaign messaging. Stop building audiences in spreadsheets. Redbird AI syncs Gong conversation data with LinkedIn Ads to automate targeting, optimize creative based on what buyers actually say, and close the loop from ad click to closed deal.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Build LinkedIn audiences from deals with specific objection patterns

When Gong detects recurring objections like pricing concerns or feature gaps across calls, automatically create matched LinkedIn audiences targeting similar titles and companies. Update campaign messaging to address those objections directly, informed by actual sales conversations.

Suppress LinkedIn targeting for accounts in active sales conversations

Sync Gong meeting data to automatically exclude companies and contacts already in active deal cycles from LinkedIn ad targeting. Prevent wasted spend on prospects already engaged with sales, and reallocate budget to net-new pipeline generation.

Alert sales when LinkedIn leads mention competitors in discovery calls

Track when leads from specific LinkedIn campaigns mention competitors during Gong-recorded calls. Notify campaign managers when competitive win rates drop below threshold, triggering creative refreshes or targeting adjustments before budget is wasted.

Report LinkedIn campaign influence on deal velocity and conversation quality

Match LinkedIn conversion data to Gong call recordings and deal progression. Generate reports showing which campaigns drive not just leads, but engaged prospects who ask better questions, mention pain points, and progress faster through qualification stages.

Enrich LinkedIn lead records with conversation insights from first calls

When leads from LinkedIn lead gen forms complete their first Gong-recorded call, automatically push transcript summaries, detected pain points, competitor mentions, and qualification signals back to LinkedIn campaign data for attribution modeling and audience optimization.

Create lookalike audiences from deals with highest engagement scores

Identify won deals with top Gong engagement metrics—longest talk time, most questions asked, fastest progression. Automatically build LinkedIn matched audiences using job titles, companies, and seniority from those high-signal buyers to clone best-fit customer profiles.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gong and LinkedIn Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Gong's conversation intelligence schema and LinkedIn Ads' targeting taxonomy—no manual mapping between sales insights and campaign parameters.

AI that speaks both revenue intelligence and B2B advertising

Redbird maps Gong's call transcripts, speaker ratios, tracked keywords, and deal stage progressions to LinkedIn's audience segments, campaign groups, and conversion tracking. It understands how to translate objection patterns into ad copy tests, conversation sentiment into lookalike seeds, and competitor mentions into exclusion rules. The AI handles schema differences between Gong's interaction metadata and LinkedIn's demographic targeting—no custom field mapping or transformation scripts required.

Call transcript analysis to ad messaging
Deal stage mapping to audience segments
Engagement scores to lookalike seeds
Objection tracking to creative tests
10×

faster than exporting Gong insights to CSVs and manually rebuilding LinkedIn audiences

No exports, no spreadsheet pivots, no audience upload delays

Auto-generated reports

Redbird can pull from Gong and LinkedIn Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or LinkedIn Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gong into LinkedIn Ads, or from LinkedIn Ads back into Gong. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any sales conversation insight in Gong or any campaign event in LinkedIn Ads—Redbird handles the rest.

Gong
Triggers & Actions
Trigger

Deal stage changed

Fires when an opportunity in Gong moves to a new stage based on conversation signals.

Trigger

Competitor mentioned in call

Triggers when Gong detects specific competitor names or products during recorded conversations.

Trigger

Objection pattern detected across multiple calls

Fires when Gong identifies recurring objections appearing in a threshold number of deals.

Action

Tag account with conversation insight

Add custom labels to Gong accounts based on external data like campaign source or ad creative.

Action

Update deal custom field

Write campaign attribution or LinkedIn audience segment data into Gong deal records.

Action

Create call analysis report

Generate custom Gong reports filtered by LinkedIn campaign ID or lead source tags.

LinkedIn Ads
Triggers & Actions
Trigger

Lead submitted via lead gen form

Fires when a prospect completes a LinkedIn native lead gen form on a sponsored post.

Trigger

Campaign spend exceeds threshold

Triggers when daily or lifetime spend on a LinkedIn campaign crosses a defined budget limit.

Trigger

Conversion tracked from LinkedIn click

Fires when LinkedIn Insight Tag registers a conversion event attributed to an ad interaction.

Action

Add contacts to matched audience

Upload contact lists to existing LinkedIn matched audiences for targeting or suppression.

Action

Pause or activate campaign

Change campaign status based on external signals like low sales engagement or high objection rates.

Action

Update campaign name or tracking parameters

Modify campaign metadata or UTM parameters to reflect changing messaging tests or audience segments.

Gong
+
LinkedIn Ads

Ready to connect your stack?

Sync Gong conversation intelligence with LinkedIn Ads targeting in minutes. Let Redbird close the loop between what buyers say and how you reach them.

Get started → Book a demo