Sync user behavior insights from FullStory directly into Snapchat Ads to optimize targeting and creative decisions. Stop manually exporting session data, matching conversion events, or guessing which UX friction points hurt your Snap campaign performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Identify users who exhibit frustration behaviors like rage clicks or error encounters in FullStory, then automatically sync those cohorts to Snapchat Ads as exclusion audiences. Prevent wasted ad spend on users with known product friction until UX issues are resolved.
When users convert through Snapchat ad campaigns, automatically tag their FullStory sessions with campaign, creative, and audience metadata. Replay sessions to understand exactly how ad-driven traffic behaves differently from organic visitors.
Monitor FullStory sessions originating from Snapchat Ads for high abandonment rates, form errors, or rage clicks during checkout. Trigger immediate alerts to pause or adjust underperforming campaigns before budget is wasted on broken experiences.
Identify users who exhibit high-intent behaviors in FullStory—like viewing pricing pages multiple times, watching product videos, or saving items—and sync them to Snapchat Ads as retargeting audiences. Go beyond basic pixel events to target based on genuine engagement patterns.
Automatically correlate Snapchat campaign data with FullStory behavioral metrics like scroll depth, time to conversion, and error rates. Produce reports showing which ad creatives drive the smoothest user experiences and highest quality traffic.
Capture and store session replays from users who clicked specific Snapchat ad formats or AR lenses, tagged with creative variant and audience segment. Build a queryable library to inform future creative strategy based on actual post-click behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's session event schemas and behavioral signals alongside Snapchat's audience segmentation and conversion tracking structures, automatically mapping behavioral insights to campaign optimization actions.
Redbird maps FullStory event properties—session attributes, custom events, user segments, frustration signals—to Snapchat Ads entities like custom audiences, conversion events, and campaign metadata. The platform understands how to translate scroll depth percentages, rage click counts, and funnel drop-off points into actionable audience segments and conversion optimizations. No manual CSV exports, no custom pixel implementations, no engineering tickets to match attribution data across systems.
faster to connect user behavior insights to Snapchat campaign optimization
Redbird can pull from FullStory and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Snapchat Ads, or from Snapchat Ads back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any behavioral event in FullStory or campaign activity in Snapchat Ads, then automate what happens next across your entire stack.
Fires when a new behavioral segment is defined in FullStory or when users enter/exit existing segments based on session activity.
Triggers when FullStory identifies frustration behaviors like rage clicks, error clicks, or dead clicks during a user session.
Activates when a user progresses through or drops out of a defined conversion funnel tracked in FullStory.
Append campaign source, creative variant, or audience segment data from Snapchat to FullStory session records for unified analysis.
Build new behavioral segments in FullStory based on Snapchat campaign interaction data or conversion performance.
Pull session replay URLs, behavioral event streams, or aggregated metrics from FullStory for cross-platform analysis or archival.
Fires when a Snapchat ad campaign exceeds or falls below defined thresholds for spend, ROAS, or conversion rate.
Triggers when Snapchat tracks a conversion event like purchase, sign-up, or add-to-cart from your pixel or CAPI integration.
Activates when Snapchat's review process approves or rejects a submitted ad creative or Story ad.
Build new custom audiences in Snapchat or add/remove users from existing audiences based on FullStory behavioral data.
Automatically pause underperforming campaigns or reactivate campaigns when FullStory signals improved user experience quality.
Push conversion events to Snapchat's Conversions API enriched with FullStory session quality and behavioral context data.
Stop wasting Snapchat ad budget on traffic that hits UX friction. Redbird connects FullStory behavioral insights to campaign optimization in minutes, not sprints.