Stop manually exporting session data and copying UX insights into CRM records. Redbird AI syncs FullStory behavioral analytics directly to Salesforce accounts, contacts, and opportunities — so your sales and CS teams see exactly how customers interact with your product.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically attach FullStory session URLs to relevant Salesforce opportunities when users experience rage clicks, error messages, or drop off during critical workflows. Sales teams can watch exactly what went wrong during trial or demo periods without digging through analytics dashboards.
Calculate engagement metrics from FullStory session data — feature adoption rates, time in product, click patterns — and write them as custom fields on Salesforce Account records. Give sales and CS teams quantifiable product usage data alongside traditional CRM metrics.
Monitor FullStory for error events, failed form submissions, or rage clicks from contacts linked to high-value Salesforce accounts. Trigger Salesforce tasks for account owners to proactively reach out before frustration leads to churn.
When opportunities move to specific stages in Salesforce — Closed Won, Contract Negotiation, or Churned — automatically tag corresponding users in FullStory. Analyze how product behavior differs across deal stages and buyer journey phases.
Pull FullStory session metrics, feature usage, and funnel completion rates for all users associated with Salesforce accounts. Deliver formatted reports as Salesforce Notes on account records so AEs and CSMs prepare for calls with real behavioral context.
When users complete key actions tracked in FullStory — product tours, feature activations, checkout flows — automatically record these events in Salesforce as campaign responses or activities. Connect digital behavior to attribution models and pipeline reporting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's session events, user properties, and behavioral segments alongside Salesforce's account hierarchies, opportunity stages, and custom field schemas.
Redbird interprets FullStory's event stream — sessions, segments, custom events, and user variables — and intelligently matches them to the right Salesforce records using email, account domain, or custom identifiers. The AI handles field mapping between FullStory's behavioral properties and Salesforce's custom objects, automatically routing engagement scores to accounts, session links to opportunities, and friction alerts to tasks. No manual CSV exports or rigid field matching required.
faster than exporting FullStory data and manually updating Salesforce records
Redbird can pull from FullStory and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Salesforce, or from Salesforce back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any FullStory session event or Salesforce record change — Redbird handles the data sync and transformation in between.
Fires when a user performs multiple rapid clicks indicating frustration or broken UI elements.
Triggers when a tracked FullStory event like feature activation or onboarding step completion occurs.
Activates when a single session generates multiple JavaScript errors or failed network requests.
Add behavioral segment tags to FullStory user profiles based on external data or CRM attributes.
Log synthetic events in FullStory to mark external milestones like deal closure or subscription changes.
Sync account tier, contract value, or lifecycle stage from Salesforce into FullStory custom user vars.
Fires when a deal moves between pipeline stages like Demo Scheduled, Proposal Sent, or Closed Won.
Triggers when a new AE or CSM is assigned to an account record.
Activates when new contacts are added to Salesforce or when key fields like email or title are modified.
Generate follow-up tasks assigned to the account executive or customer success manager.
Write engagement metrics, health scores, or behavioral flags to custom CRM fields.
Append formatted product usage summaries or session replay links as notes on accounts or opportunities.
Sync FullStory session intelligence to Salesforce automatically. Give your revenue teams the product behavior context they need without manual data exports or engineering resources.