Connect FullStory and
Qualtrics with AI

Sync session behavior data with survey responses to understand the complete customer experience. Stop manually exporting FullStory events to correlate with feedback scores, or piecing together user journeys after survey submissions. Redbird automatically connects behavioral signals with voice-of-customer data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger targeted surveys based on specific user behaviors and friction signals

When FullStory detects rage clicks, dead clicks, or error events during a session, automatically trigger a contextual Qualtrics survey to capture feedback at the moment of frustration. Route surveys to the right users based on behavioral patterns, not just page visits.

Enrich survey responses with session replay URLs and behavioral context

Append FullStory session replay links directly to Qualtrics response records so researchers can watch exactly what happened before a user submitted feedback. Include behavioral metrics like pages viewed, time on site, and conversion funnel position alongside survey answers.

Segment FullStory users by NPS score and survey sentiment for analysis

Pull Qualtrics NPS, CSAT, and sentiment scores back into FullStory as user properties to segment session analysis by satisfaction level. Identify behavioral patterns that distinguish promoters from detractors by analyzing session data through a feedback lens.

Alert product teams when low survey scores correlate with UX friction

Monitor for patterns where users who experience specific FullStory friction events submit low satisfaction scores in Qualtrics. Send alerts to Slack or email when this correlation appears, including session examples and survey verbatims for immediate investigation.

Build unified experience dashboards combining behavior metrics and feedback scores

Automatically compile reports that show FullStory conversion rates, error rates, and friction metrics alongside Qualtrics NPS trends and feedback themes. Track how UX improvements impact satisfaction scores over time with synchronized behavioral and attitudinal data.

Sync survey respondent lists to FullStory segments for journey analysis

Create FullStory user segments automatically from Qualtrics respondent lists to analyze the complete digital journey of survey participants. Compare session behavior between respondents and non-respondents to understand survey completion bias and representative sampling.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Qualtrics with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event stream architecture and session data model alongside Qualtrics' survey response schemas and metadata structures, so you can connect behavioral analytics with experience feedback without custom development.

Redbird maps behavioral events to survey context automatically

The platform understands FullStory's session properties, custom events, and user attributes alongside Qualtrics' response fields, embedded data, and contact metadata. Redbird knows how to match session IDs with survey respondents, append replay URLs to response records, and sync satisfaction scores back as user properties. It handles FullStory's nested event payloads and Qualtrics' multi-level survey structures without requiring field mapping or transformation logic.

Session replay URLs
Friction event detection
NPS & CSAT scoring
Survey response metadata
10×

faster than exporting FullStory events and manually correlating with survey data

No CSV exports, API scripting, or data warehouse joins required to connect behavior with feedback

Auto-generated reports

Redbird can pull from FullStory and Qualtrics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Qualtrics.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Qualtrics, or from Qualtrics back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any behavioral event in FullStory or survey response in Qualtrics and automate what happens next across your experience stack.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when a user performs repeated frustrated clicks on the same element during a session.

Trigger

Error event occurs

Triggers when FullStory captures a JavaScript error or failed API call during user interaction.

Trigger

Conversion funnel abandoned

Activates when a user exits a defined funnel without completing the goal action.

Action

Create user segment

Add users to a FullStory segment based on survey responses or feedback scores.

Action

Update user properties

Attach NPS score, CSAT rating, or survey sentiment as custom user attributes in FullStory.

Action

Tag session with metadata

Apply custom tags to sessions based on survey participation or response data.

Qualtrics
Triggers & Actions
Trigger

Survey response submitted

Fires when a respondent completes and submits any Qualtrics survey.

Trigger

Low NPS score recorded

Triggers when a detractor score is submitted in a Net Promoter Score survey.

Trigger

Survey invitation bounced

Activates when an email survey invitation fails to deliver to the intended recipient.

Action

Send survey to contact

Distribute a targeted survey to a specific user based on their FullStory behavioral profile.

Action

Update embedded data

Add FullStory session data, event counts, or behavioral metrics to survey response records.

Action

Add contact to mailing list

Enroll users in Qualtrics contact lists based on FullStory segments or friction events.

FullStory
+
Qualtrics

Ready to connect your stack?

See how Redbird connects FullStory behavioral data with Qualtrics survey feedback to close the loop between what users do and what they say. Build automations that help you understand the complete customer experience.

Get started → Book a demo