Connect FullStory and
NetSuite with AI

Sync digital experience intelligence directly into your ERP. Stop manually exporting session data, chasing down customer IDs across systems, or rebuilding behavioral cohorts in spreadsheets to analyze revenue impact.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync FullStory rage click events to NetSuite customer records automatically

When users exhibit frustration signals like rage clicks or error clicks, automatically append behavioral flags to their NetSuite customer record. Product and support teams can see UX friction directly in the system of record without switching contexts.

Enrich NetSuite sales orders with FullStory session replay links for failed checkouts

Automatically attach FullStory session URLs to NetSuite sales orders that stalled or abandoned at checkout. Revenue ops and CX teams get one-click access to see exactly what went wrong during the purchase flow.

Alert finance teams when high-value customers hit critical UX errors

Monitor FullStory for error events from customers matching NetSuite high-value account criteria. When VIP customers encounter broken flows, route alerts with session context to account managers and product teams immediately.

Report on conversion funnel performance segmented by NetSuite customer class

Build automated reports that combine FullStory funnel analytics with NetSuite customer segments like wholesale, retail, or enterprise tiers. Finance and product teams see how UX changes impact revenue across different customer types without manual joins.

Create FullStory segments from NetSuite customer lifecycle stage changes

When NetSuite customer records change lifecycle stage—prospect to customer, active to at-risk, or churned—automatically update corresponding FullStory user segments. Product teams can analyze behavior patterns specific to each revenue stage.

Archive FullStory event streams matched to NetSuite invoice milestones for compliance

Automatically capture and archive FullStory session data tied to completed NetSuite invoices or contract milestones. Meets audit requirements by preserving digital interaction records alongside financial transactions in a unified timeline.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and NetSuite with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schema and session metadata alongside NetSuite's customer, transaction, and entity hierarchies—no custom field mapping required.

AI that maps behavioral signals to financial records automatically

Redbird reads FullStory's user IDs, custom events, and session properties, then matches them to NetSuite customer records, transaction IDs, and subsidiary structures. The AI understands how to join anonymous sessions to authenticated customer accounts, resolve multi-entity hierarchies, and append behavioral context to order and revenue records. You don't build lookup tables or write transformation logic—Redbird handles schema reconciliation across digital analytics and ERP data models.

FullStory user ID → NetSuite customer internal ID matching
Session event properties → NetSuite custom fields
Funnel stage data → Transaction record attributes
Multi-subsidiary customer consolidation
10×

faster than exporting FullStory CSVs and importing to NetSuite via saved searches

No SuiteScript development, CSV staging tables, or manual customer ID reconciliation

Auto-generated reports

Redbird can pull from FullStory and NetSuite simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or NetSuite.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into NetSuite, or from NetSuite back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory user event or NetSuite record change—Redbird connects both systems bidirectionally.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when a user exhibits rage click behavior on any monitored page or element.

Trigger

Funnel step abandoned

Triggers when a user drops out of a defined conversion funnel at a specific stage.

Trigger

Error event recorded

Fires when FullStory captures a JavaScript error, network failure, or custom error event.

Action

Create user segment

Add or update a FullStory user segment based on external data or conditions.

Action

Tag session with custom property

Append custom metadata or tags to a FullStory session for filtering and analysis.

Action

Export event data

Retrieve FullStory event streams or session data for a specified user or time range.

NetSuite
Triggers & Actions
Trigger

Customer record created

Fires when a new customer record is added to NetSuite.

Trigger

Sales order status changed

Triggers when a sales order moves to a new status like pending fulfillment, billed, or closed.

Trigger

Invoice payment received

Fires when a customer payment is applied to an invoice in NetSuite.

Action

Update customer record field

Write data to custom or standard fields on a NetSuite customer record.

Action

Create custom record entry

Insert a new row into a NetSuite custom record type for tracking external events.

Action

Attach file to transaction

Upload and link a document or URL to a NetSuite sales order, invoice, or customer record.

FullStory
+
NetSuite

Ready to connect your stack?

See how Redbird syncs FullStory behavioral data into NetSuite customer and transaction records—without SuiteScript or manual exports.

Get started → Book a demo