Connect FullStory and
LinkedIn Ads with AI

Sync user behavior insights from FullStory directly into LinkedIn Ads to build smarter audiences and optimize B2B campaigns. Stop manually exporting session data, copying audience lists, and guessing which on-site behavior predicts LinkedIn conversions.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Build LinkedIn Matched Audiences from high-intent FullStory session segments

Automatically sync users who exhibit high-intent behaviors—deep scroll depth, multiple feature page views, pricing interactions—into LinkedIn Matched Audiences. Retarget engaged visitors with account-specific messaging based on their actual product interaction patterns.

Exclude converted users from LinkedIn campaigns based on FullStory conversion events

When FullStory captures a product signup, trial start, or purchase event, automatically remove those users from LinkedIn acquisition campaigns. Eliminate wasted ad spend on users who've already converted while keeping nurture campaigns active.

Enrich FullStory session data with LinkedIn campaign attribution and UTM parameters

Bring LinkedIn Ads campaign data, creative IDs, and audience segment information into FullStory session recordings. Understand exactly how users from each LinkedIn campaign interact with your site and which campaigns drive quality engagement.

Alert demand gen when LinkedIn traffic shows friction in conversion flows

Monitor FullStory for rage clicks, error clicks, or high exit rates among LinkedIn Ads traffic. Automatically notify your demand gen team when a specific LinkedIn campaign is driving users who hit friction points, enabling same-day creative or landing page adjustments.

Create LinkedIn lookalike audiences from users with ideal on-site behavior profiles

Identify users in FullStory who demonstrate your best-fit behavior patterns—specific feature exploration, documentation views, or demo requests. Automatically build and sync LinkedIn lookalike audiences to scale campaigns toward prospects with similar professional profiles.

Report on LinkedIn campaign performance by actual product engagement depth

Combine LinkedIn Ads conversion data with FullStory session metrics—time on site, pages per session, feature interactions—to analyze which campaigns and audiences drive not just clicks, but meaningful product exploration. Surface campaigns generating high-quality traffic versus vanity metrics.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and LinkedIn Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both FullStory's behavioral event schemas and session data structures alongside LinkedIn Ads' audience matching requirements, conversion tracking, and campaign hierarchy.

AI that maps session behavior to advertising audiences

Redbird automatically interprets FullStory's event streams, custom properties, and user segments—matching them to LinkedIn's audience format requirements and SHA-256 hashed email specifications. The platform understands how to translate behavioral signals like rage clicks, navigation patterns, and conversion events into actionable audience criteria. No need to manually format CSVs, hash user identifiers, or build complex segment export logic between systems.

FullStory event properties → LinkedIn custom audiences
Session segments → Matched Audience syncs
Behavioral triggers → Campaign exclusions
UTM parameters → Session enrichment
10×

faster than exporting FullStory segments and manually uploading to LinkedIn Ads Manager

No CSV exports, email hashing scripts, or audience upload workflows required

Auto-generated reports

Redbird can pull from FullStory and LinkedIn Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or LinkedIn Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into LinkedIn Ads, or from LinkedIn Ads back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any user behavior event in FullStory or campaign activity in LinkedIn Ads—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

User enters segment

Fires when a user meets criteria for a FullStory segment based on behavior, properties, or session patterns.

Trigger

Conversion event recorded

Triggers when FullStory captures a defined conversion event like signup, purchase, or demo request.

Trigger

Rage click detected

Activates when FullStory identifies rage click behavior indicating user frustration or UI problems.

Action

Tag session with campaign data

Append LinkedIn campaign ID, creative name, and audience segment to FullStory session custom properties.

Action

Create custom event

Log a new FullStory event based on LinkedIn campaign milestones or conversion tracking data.

Action

Add user to segment

Dynamically add users to FullStory segments based on their LinkedIn campaign source or audience membership.

LinkedIn Ads
Triggers & Actions
Trigger

Lead form submitted

Fires when a user completes a LinkedIn native lead gen form on your sponsored content.

Trigger

Conversion tracked

Triggers when LinkedIn Insight Tag records a conversion event from your website or landing page.

Trigger

Campaign spend threshold reached

Activates when a campaign reaches a defined spend level, enabling budget-based automation rules.

Action

Add to Matched Audience

Upload hashed user identifiers to a LinkedIn Matched Audience for targeted campaign delivery.

Action

Remove from audience

Exclude users from LinkedIn audiences to prevent showing ads to converted or unqualified users.

Action

Update conversion value

Send conversion value data back to LinkedIn for campaign optimization and ROAS reporting.

FullStory
+
LinkedIn Ads

Ready to connect your stack?

Stop manually syncing user behavior data to ad platforms. Connect FullStory and LinkedIn Ads with Redbird AI to automate audience building, attribution enrichment, and campaign optimization based on actual product engagement.

Get started → Book a demo