Sync support interactions directly into marketing journeys without CSV exports or manual data entry. Redbird AI automatically enriches Marketing Cloud profiles with ticket history, agent notes, and customer sentiment — so campaigns reflect actual support experience.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append recent ticket status, product issues, and agent sentiment scores to Marketing Cloud contact records. Lets campaign managers segment based on support experience and build journeys that acknowledge known pain points.
When tickets tagged as priority or enterprise are marked resolved, automatically add contacts to Marketing Cloud journey builder paths designed for retention and upsell. Eliminates manual list uploads and ensures timely follow-up.
When subscribers mark emails as spam or unsubscribe with negative feedback, automatically generate support tickets assigned to customer success. Captures at-risk signals that would otherwise stay siloed in marketing data.
Build Marketing Cloud data extensions that exclude contacts with unresolved P1 or escalated tickets in Freshdesk. Prevents promotional campaigns from reaching frustrated customers during active support issues.
Monitor Marketing Cloud send volumes and Freshdesk ticket creation rates in real time. When inbound tickets surge within hours of major campaign sends, automatically notify support leadership with campaign details and predicted ticket volume.
Track which help center articles customers view in Freshdesk and push article categories and topics to Marketing Cloud attributes. Enables email content blocks and journey decisions based on self-service behavior and product interest signals.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Freshdesk and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Freshdesk's ticketing taxonomy and Salesforce Marketing Cloud's data model — so you can connect support context to marketing automation without transformation logic.
Redbird natively maps Freshdesk ticket properties, custom fields, agent groups, and satisfaction ratings to Marketing Cloud contact attributes, data extensions, and journey entry sources. Our AI handles schema differences between Freshdesk's support hierarchy and Marketing Cloud's subscriber model — including nested ticket conversations, multi-select fields, and time-based SLA states. No need to flatten complex support data or write SQL to prep it for Marketing Cloud imports.
faster than exporting Freshdesk reports and uploading CSVs to Marketing Cloud
Redbird can pull from Freshdesk and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Freshdesk or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Freshdesk into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Freshdesk. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any support interaction in Freshdesk or marketing event in Salesforce Marketing Cloud.
Fires when a new support ticket is submitted via email, chat, phone, or web form.
Fires when ticket moves between open, pending, resolved, or closed states.
Fires when customer submits CSAT score or feedback after ticket resolution.
Append internal or public notes to existing tickets with campaign or subscriber context.
Modify custom field values like campaign source, subscriber tier, or marketing opt-in status.
Apply tags to tickets to track which marketing campaigns or journeys drove support contact.
Fires when Marketing Cloud registers a hard or soft bounce on email sends.
Fires when contact opts out of email communications or updates subscription preferences.
Fires when contact leaves a journey path due to goal completion, exit criteria, or manual removal.
Modify subscriber profile fields with support history, ticket counts, or satisfaction scores.
Insert or update records in target data extensions for segmentation or journey entry.
Add contacts to active journey builder paths based on support events or ticket resolution.
Stop manually syncing support data into marketing campaigns. Redbird AI connects Freshdesk and Salesforce Marketing Cloud so your customer journeys reflect actual support experience.