Automate the flow between market research and marketing execution. Stop manually exporting survey data, copying respondent attributes into lead fields, and chasing down which insights should trigger which campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a contact completes a Forsta survey, automatically update or create their Pardot prospect record with survey responses, scoring data, and custom field mappings. Apply lead scores based on sentiment, interest levels, or qualification questions without manual list uploads.
Identify respondents who indicate purchase intent, product interest, or specific pain points in Forsta research and automatically add them to relevant Pardot drip programs. Route qualified researchers directly into sales-ready nurture tracks based on their survey answers.
Flow customer experience scores, NPS ratings, brand health metrics, and satisfaction data from Forsta studies into Pardot custom fields. Give marketing and sales teams contextual research insights alongside behavioral engagement data for smarter segmentation.
When prospects hit specific engagement thresholds—completing a nurture program, downloading gated content, or attending a webinar—automatically invite them into Forsta feedback or market research surveys. Close the loop between campaigns and insights collection.
Monitor when Pardot prospects matching target account or qualification criteria complete Forsta surveys. Notify insights teams immediately so they can prioritize analysis, flag feedback from key accounts, and surface strategic respondent data faster.
Aggregate Forsta completion data, response patterns, and respondent segments alongside Pardot lead scores, conversion rates, and campaign performance. Automatically generate reports proving how research participation correlates with marketing qualified leads and pipeline velocity.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Forsta and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Forsta's research data structures—survey schemas, question types, response formats, and panel metadata—and how they map to Pardot's prospect fields, scoring models, and campaign hierarchies.
Redbird parses Forsta survey instruments, response tables, calculated variables, and respondent attributes, then intelligently maps them to Pardot custom fields, lead scoring categories, and list segmentation rules. The platform recognizes rating scales, multi-select responses, open-ended text, and demographic data, transforming research outputs into marketing-ready prospect attributes. No need to flatten complex survey data or rebuild field mappings when questionnaires change.
faster than exporting CSVs, reformatting survey data, and uploading prospect lists manually
Redbird can pull from Forsta and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Forsta or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Forsta into Pardot, or from Pardot back into Forsta. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any survey event in Forsta or any prospect activity in Pardot—Redbird handles the rest.
Fires when a respondent finishes a Forsta survey or research instrument.
Triggers when calculated scores, NPS ratings, or satisfaction metrics hit defined levels.
Activates when a contact is recruited or joins a managed Forsta panel.
Add new panelists or update respondent profiles with attributes from Pardot.
Trigger personalized survey invitations to specific respondents or panel segments.
Apply metadata tags, segment labels, or qualification flags to Forsta respondent records.
Fires when a new Pardot prospect is added or an existing prospect record changes.
Triggers when a prospect's engagement or grade score crosses a defined value.
Activates when a contact finishes a nurture campaign or engagement program.
Write survey data, research scores, or respondent attributes into Pardot custom fields.
Enroll prospects into targeted lists, nurture programs, or engagement campaigns based on research data.
Modify prospect scoring values based on survey completion, sentiment, or qualification responses.
Stop treating research insights and marketing automation as separate systems. Redbird connects Forsta and Pardot so your team can act on customer feedback the moment it arrives.