Redbird AI connects your research platform to your web analytics stack. Stop manually exporting survey respondent lists, copy-pasting user IDs into audience builders, or reconciling behavioral data with research responses in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a Forsta survey closes or a specific segment completes a study, automatically create or update GA4 user audiences with respondent IDs. Track how survey participants behave on your site post-study, measure if awareness shifts translate to engagement, and close the loop between stated intent and actual behavior.
Pull GA4 event histories, conversion completions, and engagement metrics into Forsta respondent records. Use actual on-site behavior to refine panel segments, trigger follow-up studies for high-intent users, and build research audiences based on real digital footprints instead of declared demographics alone.
When a user abandons checkout, completes a key goal, or hits a friction point in GA4, automatically invite them into a Forsta feedback survey. Capture why conversions succeeded or failed in real time, correlate survey sentiment with funnel behavior, and turn analytics drop-offs into actionable qualitative insights.
Send survey answers—brand perception scores, product preferences, NPS ratings—directly to GA4 as user-scoped custom dimensions. Segment web analytics by research-derived attributes, analyze site behavior by customer sentiment cohorts, and measure how perception influences digital engagement without manual data merging.
Combine Forsta study results with GA4 traffic sources, campaign attribution, and conversion metrics in unified reports. Show how ad-exposed survey respondents behave differently, correlate brand lift with session engagement, and deliver research decks that tie qualitative feedback to quantitative marketing ROI.
Capture GA4 session histories, event sequences, and conversion paths into Forsta panel records for long-term CX research. Build behavioral timelines alongside survey responses, track how user journeys evolve across multiple touchpoints, and maintain a complete data archive that blends stated feedback with observed actions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Forsta and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Forsta's survey schemas, respondent metadata, and analysis structures alongside GA4's event taxonomies, user properties, and audience mechanics—so your research and analytics data connect without custom code.
Redbird's AI natively interprets Forsta survey instruments, response data tables, panel attributes, and study metadata. It also understands GA4's event parameters, user IDs, conversion definitions, and audience builder logic. Map respondent identifiers to GA4 user properties, sync survey completions as custom events, and transform research segments into analytics audiences—all without writing field mapping configs or building ETL pipelines.
faster than exporting CSVs and manually uploading audience lists to GA4
Redbird can pull from Forsta and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Forsta or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Forsta into Google Analytics (GA4), or from Google Analytics (GA4) back into Forsta. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any survey event in Forsta or any behavioral trigger in GA4—and update either system instantly.
Fires when a respondent finishes a Forsta survey or study.
Triggers when a new respondent is recruited or imported into a Forsta panel.
Activates when a survey reaches a target sample size or quota cell fills.
Add a new panel member or update attributes like behavioral flags or engagement scores.
Trigger a Forsta survey invite to specific users or panel segments.
Enrich Forsta profiles with external data like GA4 conversion history or engagement tier.
Fires when a user completes a key conversion like purchase, signup, or download in GA4.
Triggers when a user qualifies for a GA4 audience based on behavior or properties.
Activates when a user exits a conversion funnel or abandons a session mid-journey.
Add users to GA4 audiences or update audience membership based on research data.
Log a custom GA4 event like survey_completed or nps_score_received with event parameters.
Update GA4 user-scoped properties with survey responses, sentiment scores, or research segments.
Sync Forsta research data with Google Analytics behavioral insights automatically. Close the loop between what customers say and what they do—without exports, uploads, or engineering sprints.