Connect Dripify and
The Trade Desk with AI

Sync LinkedIn leads to The Trade Desk automatically and turn outreach engagement into programmatic audiences. Stop manually exporting CSVs, uploading audience segments, or reconciling campaign data across sales and paid media teams.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Build programmatic retargeting audiences from LinkedIn outreach engagement

Automatically sync leads who engaged with Dripify campaigns into The Trade Desk as custom audiences. Target LinkedIn prospects with display, video, and CTV ads based on reply rates, connection acceptance, or message opens. Keep audiences fresh without manual uploads.

Enrich Dripify leads with ad exposure and engagement data

Pull campaign performance metrics from The Trade Desk back to Dripify lead records. Identify which LinkedIn prospects have been exposed to your programmatic campaigns and tailor outreach sequences accordingly. Close the loop between paid media and direct outreach.

Trigger LinkedIn outreach sequences when programmatic ads drive website visits

Start personalized Dripify campaigns automatically when The Trade Desk identifies high-intent visitors from target accounts. Coordinate programmatic awareness campaigns with timely LinkedIn connection requests. Turn ad engagement into sales conversations.

Suppress LinkedIn leads from programmatic ad campaigns to optimize spend

Automatically exclude Dripify leads who've already responded or converted from The Trade Desk audience targeting. Prevent wasted ad impressions on prospects already in active sales conversations. Keep exclusion lists current across both platforms.

Generate unified outreach and ad performance reports by account segment

Combine Dripify campaign metrics with The Trade Desk performance data to analyze total account engagement. Report on how LinkedIn outreach and programmatic campaigns work together across target segments. Identify which accounts are responding to which channels.

Alert sales when ad-engaged accounts accept LinkedIn connections

Notify account executives when prospects exposed to The Trade Desk campaigns accept Dripify connection requests. Prioritize follow-up for leads showing multi-channel engagement. Surface high-intent signals that span paid media and direct outreach.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Dripify and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Dripify's lead engagement schemas and The Trade Desk's audience taxonomy, so your sales and media teams work from the same source of truth.

AI that speaks both LinkedIn automation and programmatic advertising

Redbird maps Dripify lead attributes, campaign tags, and engagement stages to The Trade Desk's UID2 framework, custom audience segments, and campaign line items. Our AI normalizes LinkedIn profile data into ad platform identifiers, reconciles engagement metrics across outreach and impression data, and maintains bidirectional sync between prospecting workflows and programmatic activation. No custom field mapping or audience file wrangling required.

Lead-to-audience mapping
UID2 & profile enrichment
Multi-channel attribution
Automated suppression lists
10×

faster audience activation from LinkedIn data to programmatic campaigns

No CSV exports, manual audience uploads, or platform-switching to sync lead lists

Auto-generated reports

Redbird can pull from Dripify and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Dripify or The Trade Desk.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Dripify into The Trade Desk, or from The Trade Desk back into Dripify. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Dripify or The Trade Desk — from connection acceptance to campaign spend thresholds.

Dripify
Triggers & Actions
Trigger

Lead accepts connection request

Fires when a LinkedIn prospect accepts a Dripify connection invitation.

Trigger

Lead replies to outreach message

Triggers when a prospect responds to any message in a Dripify campaign sequence.

Trigger

Campaign sequence completes

Activates when a lead finishes all steps in a Dripify outreach workflow.

Action

Add lead to campaign

Enroll a new contact into a specified Dripify outreach sequence.

Action

Update lead tag or custom field

Modify lead attributes, campaign tags, or custom properties in Dripify.

Action

Pause or remove lead from sequence

Stop outreach to a specific lead and remove them from active Dripify campaigns.

The Trade Desk
Triggers & Actions
Trigger

Campaign reaches spend threshold

Fires when a Trade Desk line item hits a defined budget or impression milestone.

Trigger

Audience segment updates

Triggers when a custom audience in The Trade Desk is refreshed or modified.

Trigger

User completes conversion event

Activates when a tracked user completes a specified conversion action in The Trade Desk.

Action

Add users to custom audience

Append new user identifiers to an existing audience segment in The Trade Desk.

Action

Create suppression list

Build or update an exclusion audience to prevent ad delivery to specific users.

Action

Update campaign line item status

Pause, activate, or modify budget settings for a specific Trade Desk campaign line item.

Dripify
+
The Trade Desk

Ready to connect your stack?

Sync Dripify and The Trade Desk to turn LinkedIn engagement into programmatic audiences and ad exposure into sales insights. Redbird handles the automation so your teams stay aligned.

Get started → Book a demo