Automate the flow between your data transformation pipeline and enterprise marketing platform. Stop manually exporting customer segments, copying attribution data, or syncing campaign performance metrics between systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push refined customer segments built in dbt directly into Salesforce Marketing Cloud Data Extensions. Keep high-value audiences, churn predictions, and engagement scores always current without CSV exports or API scripts.
Pull email sends, opens, clicks, and conversion events from Marketing Cloud into your data warehouse as dbt seeds or incremental models. Build unified marketing attribution models with complete campaign performance history.
Surface customer lifetime value, product affinity scores, and predictive metrics computed in dbt directly into Marketing Cloud contact records. Enable sophisticated personalization without rebuilding logic in Marketing Cloud SQL.
Automatically notify Marketing Cloud stakeholders when dbt test failures affect customer segmentation or campaign targeting models. Prevent sending to stale or incomplete audiences before campaigns launch.
Continuously sync journey analytics, A/B test results, and multi-touch attribution data from Marketing Cloud into your warehouse. Maintain historical campaign records that feed centralized marketing performance dashboards.
Push unsubscribe predictions, compliance flags, and customer preference changes computed in dbt directly to Marketing Cloud suppression and exclusion lists. Keep sends compliant and reduce wasted impressions on disengaged contacts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize dbt and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both dbt's table schemas and column lineage alongside Salesforce Marketing Cloud's Data Extension structures, subscriber attributes, and journey event schemas.
Redbird parses your dbt project metadata to understand table relationships, column types, and transformation logic. It simultaneously maps Marketing Cloud Data Extensions, contact attributes, and sendable data structures. The AI automatically handles type conversions between warehouse formats and SFMC field types, manages primary key matching between subscriber keys and customer IDs, and validates segment sizes before sync. You describe the business outcome—audience refresh, metric enrichment, performance capture—and Redbird builds the data flow.
faster than building custom scripts to sync warehouse segments to Marketing Cloud
Redbird can pull from dbt and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either dbt or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from dbt into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into dbt. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any dbt model run or Salesforce Marketing Cloud campaign event, then take action across your entire data and marketing stack.
Trigger when a specific dbt model finishes running successfully in your warehouse.
Fire when any dbt test fails, especially on models feeding marketing audiences.
Detect when new records appear in customer segment or metric tables.
Run SQL against dbt-built tables to extract segment counts or metric values.
Kick off a dbt Cloud or Core job to refresh specific models on demand.
Extract records from dbt models into structured files for backup or handoff.
Trigger when a Marketing Cloud email send job finishes processing.
Fire when contacts enter specific Journey Builder automations.
Detect when records are added or modified in a specific Data Extension.
Add or update subscriber records in Marketing Cloud Data Extensions.
Update exclusion or unsubscribe lists with new subscriber keys.
Update subscriber profile fields with new metrics or preference data.
Sync dbt models with Salesforce Marketing Cloud audiences and campaigns in minutes. Let Redbird handle the schema mapping, API calls, and data transformations between your warehouse and marketing platform.