Connect Databricks and
FullStory with AI

Redbird AI syncs FullStory session data into Databricks and enriches behavioral insights with ML predictions — automatically. Stop manually exporting user interaction data, writing custom ETL scripts, or waiting on engineers to connect digital experience metrics to your data lakehouse.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream FullStory behavioral events into Delta Lake for real-time analysis

Automatically capture every click, scroll, and rage click event from FullStory and land it in your Databricks lakehouse. Redbird maintains schema evolution as FullStory adds new event properties, eliminating pipeline breaks.

Enrich session replay data with customer attributes from feature stores

Join FullStory session IDs with customer profiles, product usage, and churn scores stored in Databricks Feature Store. Push enriched context back to FullStory so product teams see LTV, segment, and propensity scores alongside every session recording.

Train conversion prediction models on combined behavioral and transactional data

Merge FullStory interaction patterns with purchase history, support tickets, and product data in Databricks. Redbird automatically prepares training datasets, handling session de-duplication and event aggregation across both systems.

Sync ML-predicted friction scores back to FullStory segments

Run batch inference jobs in Databricks to score user sessions for UX friction risk. Automatically update FullStory custom properties and segments so designers can filter session replays by predicted abandonment likelihood.

Alert product teams when high-value users hit rage click patterns

Redbird watches for FullStory rage click events on users flagged as enterprise or high-LTV in Databricks. Trigger instant notifications with session replay links when key accounts experience frustration in checkout or onboarding flows.

Archive historical session data to Unity Catalog for compliance retention

Automatically export FullStory session metadata and aggregated behavioral metrics to Databricks Unity Catalog tables. Maintain long-term UX analytics history beyond FullStory's retention window while enforcing governance policies on PII.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Databricks and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Databricks' lakehouse architecture and FullStory's event schema — no custom connectors or API wrappers required.

AI that speaks Delta tables and session replay schemas

Redbird automatically maps FullStory's event taxonomy (PageView, Click, FormAbandonment) to Databricks table structures, handling nested JSON payloads and evolving schemas. It recognizes Unity Catalog namespaces, Feature Store key-value lookups, and Delta table merge operations. When syncing predictions back to FullStory, Redbird respects custom event property limits and user identifier mappings without manual configuration.

Delta Lake incremental sync
Feature Store joins
FullStory custom properties
Unity Catalog governance
10×

faster than building custom FullStory-to-Databricks ETL pipelines

No Spark job tuning, REST API pagination logic, or schema evolution handlers to maintain

Auto-generated reports

Redbird can pull from Databricks and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Databricks or FullStory.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Databricks into FullStory, or from FullStory back into Databricks. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any Databricks job completion or FullStory behavioral event — Redbird handles the rest.

Databricks
Triggers & Actions
Trigger

ML model training completes

Trigger when a Databricks notebook finishes training a new user behavior prediction model.

Trigger

Feature table updates

Watch for new rows or updated values in a Feature Store table with customer attributes.

Trigger

Scheduled job writes Delta table

Detect when a batch inference job writes prediction scores to a Delta Lake table.

Action

Write event stream to Delta table

Append FullStory behavioral events to a Delta Lake table with automatic schema merging.

Action

Update Feature Store values

Upsert enriched session metrics into a Databricks Feature Store table for real-time lookup.

Action

Execute SQL query on Unity Catalog

Run a SQL statement to aggregate session data across governed tables in Unity Catalog.

FullStory
Triggers & Actions
Trigger

Rage click detected

Trigger when a user exhibits rage clicking behavior indicating UX frustration.

Trigger

Session meets friction threshold

Watch for sessions where dead clicks, form errors, or scroll thrashing exceed defined limits.

Trigger

New session starts for segment

Detect when a user in a specific FullStory segment begins a new session on your site.

Action

Update user custom properties

Write predicted churn score, LTV tier, or other Databricks-computed values to FullStory user profiles.

Action

Create or update segment

Build dynamic FullStory segments based on ML predictions or feature flags from Databricks.

Action

Tag session with metadata

Apply custom tags to FullStory sessions using enrichment data from Databricks customer tables.

Databricks
+
FullStory

Ready to connect your stack?

Stop writing brittle ETL code to sync FullStory and Databricks. Let Redbird handle the data flow so your team can focus on building better user experiences with ML-powered insights.

Get started → Book a demo