Redbird AI automates the flow of audience measurement and advertising data from Comscore directly into SAP's financial and planning modules. Stop exporting CSVs, reconciling media spend manually, and chasing down cross-platform performance metrics. Let AI handle the sync, enrichment, and reporting across your media analytics and enterprise systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull ad verification and viewability data from Comscore and post it to the appropriate SAP cost centers and internal orders. Redbird maps campaign IDs to SAP cost objects, reconciles spend with delivery, and flags discrepancies for finance review.
When SAP budget line items are approved or adjusted, Redbird sends allocation targets to Comscore planning dashboards. This ensures media teams work within approved spend limits and align campaign pacing with enterprise financial calendars.
Redbird combines revenue and cost data from SAP with audience metrics from Comscore to build unified performance reports. Finance and marketing teams get a single view of campaign ROI, cost-per-impression, and revenue attribution without manual data merging.
When Comscore flags campaigns for low viewability, invalid traffic, or delivery shortfalls, Redbird creates SAP notifications or workflow tasks in procurement. This triggers vendor reviews, credit requests, or contract adjustments automatically.
Redbird captures monthly or quarterly Comscore audience measurement reports and files them in SAP DMS with proper metadata, campaign tags, and cost center links. Compliance and finance teams access historical media performance data directly within SAP workflows.
Redbird pulls planned media spend from SAP and actual delivery from Comscore, calculates variances by channel and campaign, and generates exception reports. Finance teams identify overspend or underperformance without building complex reconciliation spreadsheets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Comscore's audience measurement schemas and SAP's financial hierarchies, so you can connect media analytics to enterprise planning without custom integration work.
Redbird maps Comscore campaign IDs, placement data, and audience segments to SAP cost centers, internal orders, WBS elements, and profit centers automatically. The AI recognizes cross-platform metrics like unique visitors, ad impressions, and viewability rates, then translates them into SAP-compatible actuals, commitments, and variance reporting structures. You don't need to build field mappings or write transformation logic—Redbird handles schema alignment, currency conversion, and hierarchical rollups across both systems.
Faster media spend reconciliation vs exporting CSVs and pivoting in Excel
Redbird can pull from Comscore and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or SAP.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into SAP, or from SAP back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Comscore or SAP—new campaign data, budget changes, variance thresholds, or approval workflows.
Fires when Comscore publishes a new audience or ad delivery report for a tracked campaign.
Triggers when viewability, invalid traffic, or brand safety scores fall below configured limits.
Fires when Comscore updates audience reach, engagement, or demographic metrics across digital properties.
Pull impressions, reach, viewability, and engagement data for specific campaigns or date ranges.
Extract demographic, behavioral, or cross-platform audience segment reports from Comscore.
Get aggregated ad delivery, viewability, and invalid traffic metrics for reconciliation workflows.
Fires when SAP budget allocation for media or marketing cost centers is approved or adjusted.
Triggers when a new campaign-related internal order or work breakdown structure element is established in SAP.
Fires when posted media spend or advertising costs surpass variance or budget alert levels.
Write media spend, impressions, or performance metrics as line items in SAP financial objects.
Generate SAP workflow approvals, alerts, or tasks for procurement, finance, or marketing teams.
Adjust SAP budget allocations, commitments, or planning data based on campaign pacing or performance.
Redbird AI syncs Comscore audience and ad performance data with SAP financials in minutes. Stop reconciling media spend manually and start automating cross-system workflows today.