Sync audience measurement data directly into your commerce platform to inform merchandising and marketing decisions. Stop manually exporting Comscore reports and re-keying audience metrics into campaign briefs or product analysis spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Comscore audience metrics for advertising campaigns and append reach, demographic composition, and engagement data to corresponding product SKUs in Commerce Cloud. Marketing and merchandising teams see which products resonate with specific audience segments without switching platforms.
Send order and conversion events from Salesforce Commerce Cloud back to Comscore to measure how media exposure drives actual commerce outcomes. Build attribution models that connect audience reach to revenue, not just clicks or impressions.
Monitor Comscore viewability and audience delivery metrics for active campaigns tied to product promotions. Automatically notify Commerce Cloud merchandising managers when ad performance falls below thresholds so they can adjust pricing, placements, or creative mid-campaign.
Compile cross-platform audience data from Comscore alongside product views, cart additions, and purchases from Commerce Cloud into unified performance dashboards. Eliminate manual data gathering and spreadsheet merging across analytics and commerce systems.
When Comscore reveals demographic or behavioral shifts in campaign audiences, automatically update corresponding customer segments in Commerce Cloud. Personalization engines stay current with actual audience behavior, not just historic purchase patterns.
Store Comscore ad verification, viewability, and reach metrics together with Commerce Cloud promotion results and revenue data. Create a complete historical record of how media investment correlates with commerce outcomes for every campaign.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands Comscore's audience measurement schemas and Salesforce Commerce Cloud's catalog, order, and customer data models to automate cross-platform analytics workflows.
Redbird's integration layer maps Comscore campaign IDs, audience segments, viewability metrics, and cross-platform reach data to Commerce Cloud's product catalogs, customer profiles, order objects, and promotion hierarchies. The system understands how to join audience demographics with purchase behavior, match campaign flight dates to promotional calendars, and normalize metric definitions across both platforms. No custom field mapping or middleware development required.
faster than exporting Comscore CSVs and manually correlating audience data with Commerce Cloud reports
Redbird can pull from Comscore and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any audience measurement event in Comscore or commerce activity in Salesforce Commerce Cloud.
Fires when a new audience measurement report is generated for a campaign or content asset.
Triggers when ad viewability or invalid traffic percentage crosses defined performance benchmarks.
Activates when demographic or behavioral audience segment data is refreshed for tracked properties.
Pull unique audience, impressions, and cross-platform reach data for specified campaigns or date ranges.
Extract demographic composition, device usage, and geographic distribution for specific content or campaigns.
Fetch aggregated audience metrics across digital, mobile, and video placements for comparative analysis.
Fires when a customer completes a purchase transaction on the storefront.
Triggers when a new merchandising promotion or pricing rule becomes active in the catalog.
Activates when a customer moves into or out of defined audience or behavioral segments.
Append audience reach, demographic, or campaign performance data to product catalog records.
Modify customer segment definitions based on external audience measurement or demographic insights.
Attach media exposure or campaign interaction data to customer order records for attribution tracking.
Start syncing Comscore audience insights with Salesforce Commerce Cloud to build closed-loop measurement between media investment and commerce outcomes. See how Redbird automates the analytics work your team does manually today.