Connect Comscore and
Pinterest Ads with AI

Sync Comscore audience measurement and content performance data directly into Pinterest Ads campaigns. Stop manually exporting CSVs, reconciling metrics across platforms, and building reports in spreadsheets to understand how your Pinterest advertising drives real cross-platform engagement.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Pinterest audience segments with Comscore demographic and psychographic data

Automatically pull verified audience composition data from Comscore when building Pinterest targeting strategies. Match Comscore's cross-platform reach metrics with Pinterest interest and keyword audiences to refine targeting parameters based on actual media consumption behavior.

Sync Pinterest campaign performance into Comscore unified measurement dashboards

Push Pinterest Ads impression, click, and conversion data into Comscore for holistic cross-platform attribution analysis. Automatically reconcile Pinterest engagement with TV, digital video, and display campaigns measured in Comscore to calculate true incremental reach.

Trigger Pinterest budget adjustments when Comscore detects audience engagement shifts

Monitor Comscore audience metrics for changes in content consumption patterns or competitive share shifts. Automatically adjust Pinterest campaign budgets, bids, or targeting when Comscore data indicates increased engagement opportunity within specific demographic segments.

Generate unified cross-platform performance reports combining Comscore and Pinterest data

Automatically merge Comscore verified reach and frequency metrics with Pinterest campaign performance data into comprehensive reports. Match Comscore viewability and ad verification data against Pinterest conversion events to calculate true media efficiency across the entire funnel.

Alert media teams when Pinterest viewability falls below Comscore benchmark standards

Compare Pinterest Ads delivery metrics against Comscore's verified viewability and ad verification benchmarks in real time. Trigger notifications when Pinterest placements underperform industry standards measured by Comscore, enabling immediate campaign optimization.

Archive Pinterest catalog performance with matched Comscore audience composition data

Store historical Pinterest product catalog ad performance alongside corresponding Comscore demographic and behavioral audience data. Build longitudinal datasets that connect Pinterest shopping campaign results with verified cross-platform audience measurement for long-term media planning.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Comscore and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Comscore's measurement taxonomy and Pinterest's campaign structures, automatically mapping audience segments, metrics, and attribution data across both platforms without manual schema translation.

AI that speaks both measurement science and performance marketing

Redbird's AI natively understands Comscore's audience measurement APIs, demographic breakouts, reach/frequency calculations, and viewability verification schemas. It also parses Pinterest's campaign hierarchies, conversion tracking pixels, interest taxonomies, and product catalog structures. The platform automatically reconciles Comscore's panel-based measurement with Pinterest's pixel-based attribution, matching audience segments across different classification systems and normalizing metrics like impressions, reach, and viewability for apples-to-apples comparison.

Audience segment matching
Cross-platform deduplication
Metric normalization
Attribution reconciliation
10×

faster than exporting Comscore CSVs and manually cross-referencing with Pinterest campaign reports

No API documentation diving, custom ETL scripts, or spreadsheet reconciliation required

Auto-generated reports

Redbird can pull from Comscore and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Pinterest Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Comscore into Pinterest Ads, or from Pinterest Ads back into Comscore. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Comscore or Pinterest Ads, then take action across your entire marketing and analytics stack.

Comscore
Triggers & Actions
Trigger

New audience measurement report published

Fires when Comscore generates a new cross-platform audience measurement report for tracked properties.

Trigger

Viewability threshold breached

Triggers when ad placements fall below specified viewability or verification standards in Comscore monitoring.

Trigger

Competitive share shift detected

Activates when Comscore identifies significant changes in audience share relative to competitor properties.

Action

Export audience demographic breakdown

Retrieve detailed demographic and psychographic composition data for specified audience segments from Comscore.

Action

Query reach and frequency metrics

Pull reach, frequency, and GRP data from Comscore for specific campaigns, properties, or time periods.

Action

Upload campaign impression data for verification

Send ad campaign delivery data to Comscore for third-party verification and cross-platform deduplication analysis.

Pinterest Ads
Triggers & Actions
Trigger

Campaign performance threshold met

Fires when Pinterest campaigns reach specified impression, click, or conversion volume milestones.

Trigger

Product catalog sync completed

Triggers when Pinterest finishes ingesting or updating product catalog data for shopping campaigns.

Trigger

Conversion event tracked

Activates when Pinterest Tag registers specified conversion events like add-to-cart, checkout, or purchase.

Action

Update audience targeting parameters

Modify interest, keyword, or demographic targeting settings for active Pinterest ad groups based on external data.

Action

Adjust campaign budget allocation

Change daily or lifetime budgets for Pinterest campaigns in response to performance or audience signals.

Action

Create custom audience from matched data

Build new Pinterest audience segments by uploading matched customer lists or engagement data from other platforms.

Comscore
+
Pinterest Ads

Ready to connect your stack?

Stop reconciling Comscore measurement data with Pinterest campaign performance in spreadsheets. Let Redbird AI sync audience insights, automate reporting, and unify your cross-platform media analytics.

Get started → Book a demo