Sync audience measurement data from Comscore directly into Mailchimp segments and campaigns. Stop manually exporting CSV files, rebuilding audience lists, and copying performance metrics between platforms. Redbird automates the entire pipeline from media analytics to email targeting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build targeted email segments based on Comscore audience composition metrics. When new audience reports are generated, Redbird parses demographic breakdowns and behavioral data, then creates or updates Mailchimp segments with matching criteria. Perfect for aligning email campaigns with measured content consumption patterns.
Launch automated email sequences when articles, videos, or digital properties hit specific performance benchmarks. Redbird monitors Comscore metrics like unique visitors, time spent, or cross-platform reach, then triggers Mailchimp campaigns to capitalize on trending content. Ensures your email strategy responds in real-time to what's resonating with audiences.
Append audience intelligence from Comscore to individual subscriber records in Mailchimp. When Comscore identifies audience segments or affinity groups, Redbird maps those attributes to email subscribers using shared identifiers or behavioral signals. Enables hyper-targeted email personalization based on measured media consumption habits.
Automate distribution of formatted audience measurement reports through your email platform. Redbird extracts key metrics from Comscore dashboards, formats them into digestible summaries, and delivers them to specific Mailchimp lists or segments on a schedule. Keeps media teams, advertisers, and executives aligned without manual report compilation.
Maintain synchronized campaign tracking across media measurement and email platforms. When Mailchimp campaigns go live or complete, Redbird updates corresponding campaign identifiers and metadata in Comscore for unified reporting. Ensures ad verification and audience measurement accounts for email-driven traffic and conversions.
Send immediate notifications to internal teams when measurement data reveals problems. Redbird monitors Comscore for sudden drops in viewability, unexpected audience shifts, or ad delivery failures, then sends targeted alerts through Mailchimp to the right stakeholders. Reduces time to response for critical media performance issues.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Comscore's audience measurement schemas and Mailchimp's segmentation logic, so you can automate complex workflows without writing API code or building custom data pipelines.
Redbird natively parses Comscore's audience demographic breakdowns, reach and frequency metrics, viewability scores, and cross-platform performance data. It maps these measurements to Mailchimp's subscriber attributes, segment conditions, campaign fields, and automation triggers. The platform automatically handles identifier reconciliation between anonymous audience metrics and known email subscribers, applies proper data transformations for segmentation rules, and maintains sync integrity across both systems without custom field mapping.
faster than exporting Comscore reports and manually rebuilding Mailchimp segments
Redbird can pull from Comscore and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Mailchimp, or from Mailchimp back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any measurement event in Comscore or email activity in Mailchimp, then automate what happens next across your entire stack.
Fires when Comscore completes scheduled or ad-hoc audience measurement reports for tracked properties.
Triggers when digital content reaches specified benchmarks for reach, engagement time, or cross-platform views.
Activates when measured viewability rates fall outside acceptable ranges for campaigns or placements.
Pulls age, gender, geography, and other demographic composition data for specified properties or time periods.
Extracts unified audience measurement data across digital, mobile, and other tracked platforms.
Modifies campaign identifiers, tags, or metadata fields within Comscore measurement configurations.
Fires when a Mailchimp email campaign completes delivery to its target audience segment.
Triggers when contacts meet conditions to join specific audience segments, whether manually or via automation.
Activates when email campaigns hit defined thresholds for opens, clicks, or conversions.
Builds new audience segments or modifies existing segment conditions based on external data sources.
Appends behavioral, demographic, or custom tags to contact records for refined targeting.
Initiates pre-configured email campaigns or drip sequences in response to external triggers or data conditions.
Join media companies and publishers using Redbird to sync audience measurement data with email marketing automatically. Connect Comscore and Mailchimp in minutes, not weeks.