Redbird AI automatically syncs Comscore audience measurement and ad verification data into Looker's semantic layer. Stop exporting CSVs, manually reconciling metrics, or maintaining brittle ETL pipelines between your media analytics and BI platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull digital audience size, reach, and demographic breakdowns from Comscore and structure them within Looker's semantic layer. Redbird maps Comscore dimensions to your LookML model, ensuring consistent metric definitions across all reports. Analytics teams get self-serve access to fresh audience data without manual data prep.
Stream content performance metrics from Comscore's cross-platform measurement into Looker explores and dashboards. Redbird automatically aggregates page views, video completions, and engagement metrics by property, category, or time period. Media teams can analyze what's working across digital properties without waiting for data exports.
Combine Comscore's ad delivery and viewability metrics with your media spend and campaign data already in Looker. Redbird joins verification data to campaign IDs and placement details, creating a complete view of ad performance. Buyers can verify reach and impressions against contracted deliverables in a single dashboard.
Monitor Comscore audience and ad verification data flowing into Looker for anomalies or threshold breaches. Redbird watches for unexpected drops in viewability, audience size, or completion rates and triggers notifications. Operations teams catch delivery issues or measurement problems before they impact reporting.
Automatically capture and store time-series snapshots of Comscore competitive benchmarks and audience trends in your Looker-connected data warehouse. Redbird preserves historical context as Comscore data refreshes, enabling long-term trend analysis. Strategy teams can compare current performance against past periods or seasonal patterns.
Send audience definitions and segment parameters from Looker's LookML models back to Comscore for tailored measurement campaigns. Redbird translates your semantic layer's logic into Comscore's audience taxonomy, ensuring alignment. Research teams can measure custom segments consistently across both platforms.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Comscore's audience measurement taxonomy and Looker's LookML semantic layer, automatically mapping metrics, dimensions, and hierarchies between both systems.
Redbird natively interprets Comscore's metric structures—unique visitors, total minutes, demo breakdowns, viewability scores—and maps them to Looker's dimension groups, measures, and explores. The platform understands how to preserve grain and aggregation logic when moving from Comscore's API to LookML definitions. You don't need to manually define field mappings or write custom transformation scripts for every metric update. Redbird maintains schema alignment as both platforms evolve.
faster than building custom ETL pipelines for Comscore-to-Looker data flows
Redbird can pull from Comscore and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Looker.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Looker, or from Looker back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Comscore or Looker—new audience reports, updated metrics, dashboard queries, or verification alerts.
Fires when Comscore generates a new audience measurement report for your properties or campaigns.
Triggers when viewability, invalid traffic, or brand safety scores are refreshed for monitored placements.
Activates when new content performance data becomes available across digital, video, or social platforms.
Retrieve unique visitors, page views, demographics, and reach metrics for specified digital properties.
Extract ad delivery, viewability, and traffic quality data for specific campaigns or date ranges.
Pull publisher or platform comparison metrics for market share and competitive analysis.
Fires when a scheduled Looker report or dashboard finishes generating with fresh data.
Triggers when a metric in a Looker explore crosses a defined alert value or anomaly condition.
Activates when changes are deployed to the semantic layer, updating metric definitions or dimensions.
Push processed Comscore metrics into Looker's data layer for modeling and transformation.
Refresh specific visualizations or KPIs in Looker dashboards with incoming Comscore data.
Force a Looker report to re-run and refresh with the latest Comscore audience or verification data.
Stop manually syncing Comscore audience data into Looker. Redbird AI connects your media measurement and BI platforms, keeping your semantic layer current with the latest cross-platform metrics.