Sync Comscore audience measurement and content performance data directly into Klaviyo segments and campaigns. Stop exporting CSVs, manually tagging subscribers by viewership behavior, or losing context between what people watch and how you message them.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull audience composition, content affinity, and engagement metrics from Comscore into Klaviyo custom properties. Automatically update subscriber profiles with viewing behavior, content category preferences, and cross-platform reach data for precision targeting.
Launch Klaviyo flows when specific content pieces hit viewership milestones, engagement benchmarks, or demographic reach targets in Comscore. Send timely promotional emails tied to trending articles, viral videos, or high-performing content categories.
Create dynamic segments in Klaviyo based on whether subscribers engage with your content on mobile, desktop, CTV, or multiple platforms. Use Comscore's device and platform data to tailor messaging cadence and creative format by consumption habit.
Send email open rates, click-through behavior, and campaign conversion metrics from Klaviyo into Comscore reporting. Merge email engagement with content consumption data to build complete audience intelligence and measure cross-channel impact.
Automatically compile reports showing which content drives the most email engagement, how viewership patterns correlate with subscriber behavior, and which audience segments convert best. Surface insights that connect what people watch to how they respond to campaigns.
Notify teams when ad viewability issues, placement discrepancies, or verification anomalies in Comscore coincide with drops in email engagement from the same audience cohorts. Quickly identify when media quality affects downstream marketing performance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Comscore's audience measurement schemas and Klaviyo's event-driven marketing model, so you can connect viewership intelligence to personalized campaigns without middleware.
Redbird's AI maps Comscore's audience metrics, content performance dimensions, and demographic breakdowns directly to Klaviyo's custom properties, segment conditions, and flow triggers. It handles discrepancies between Comscore's panel-based measurement data and Klaviyo's individual subscriber profiles, intelligently aggregating audience insights into actionable segmentation rules. The system recognizes when to enrich profiles with viewing behavior versus when to trigger campaigns from content events, maintaining data integrity across both platforms.
faster than exporting Comscore reports and manually updating Klaviyo segments
Redbird can pull from Comscore and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Klaviyo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Klaviyo, or from Klaviyo back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any content performance event in Comscore or campaign activity in Klaviyo, and automate actions across both platforms.
Trigger when a specific piece of content hits a defined number of unique viewers or impressions.
Fire when the composition of your audience changes beyond a specified threshold for age, gender, or location.
Activate when Comscore publishes updated audience measurement data across digital, mobile, and CTV platforms.
Pull detailed demographic, behavioral, or device data for a specific audience cohort from Comscore.
Fetch engagement stats, viewership trends, and reach data for specific content pieces or categories.
Pull viewability scores, placement verification, and delivery data for specific campaigns or placements.
Fire when a contact meets conditions for a specific segment, including custom property or behavior-based criteria.
Trigger when an email or SMS campaign is sent to subscribers or successfully delivered to inboxes.
Activate when a subscriber completes a goal within an automated flow, such as making a purchase or clicking a link.
Write new data to custom profile fields for specific subscribers or segments in Klaviyo.
Dynamically add subscribers to a specific segment based on external data or trigger conditions.
Initiate a specific automated flow for targeted subscribers based on real-time events or data updates.
Sync Comscore viewership intelligence with Klaviyo campaigns in minutes. Let Redbird handle the data mapping so your marketing team can act on audience insights in real time.