Redbird AI connects your audience measurement platform with your behavioral analytics system. Stop manually exporting Comscore audience data and matching it to Heap session metrics—automatically sync cross-platform performance with user interaction data for complete visibility.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Comscore demographic profiles and audience reach metrics to Heap user sessions and segments. Match content engagement patterns captured in Heap with broader audience measurement data from Comscore to understand who's interacting with your digital properties and how they fit into cross-platform audience benchmarks.
Push Heap's granular conversion funnel and user journey data into Comscore to tie ad exposure to specific on-site behavioral outcomes. Correlate viewable impressions and ad delivery metrics with actual product interactions, drop-offs, and conversions captured automatically by Heap.
Monitor discrepancies between Comscore audience size/reach metrics and actual user engagement captured in Heap. Automatically flag when reported audience delivery doesn't match observed behavioral activity, enabling rapid investigation of measurement gaps or audience quality issues.
Automatically compile cross-platform content performance data from Comscore with granular interaction and conversion metrics from Heap. Build comprehensive reports that connect audience reach, ad delivery verification, and content consumption with actual user engagement patterns and product usage.
Export high-value behavioral segments built in Heap and match them against Comscore audience demographic and viewership profiles. Validate that your most engaged product users align with expected audience composition and identify gaps between intended and actual audience targeting.
Maintain synchronized historical records of Comscore ad delivery and viewability metrics with corresponding Heap interaction data. Create audit trails that connect verified ad exposure to measured on-site behavior, enabling long-term campaign effectiveness analysis and media planning optimization.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Comscore and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Comscore's audience measurement schemas and Heap's auto-captured event structures, so you can unify media metrics with behavioral data without custom ETL.
Redbird automatically maps Comscore audience metrics, demographic segments, ad verification data, and content performance indicators to Heap's event stream, user properties, and behavioral segments. Our AI recognizes cross-platform reach metrics, viewability measurements, and publisher comparisons from Comscore, then intelligently joins them with Heap's auto-captured clicks, page views, and conversion funnels. No need to manually reconcile timestamp formats, audience identifiers, or metric definitions—Redbird handles schema translation between measurement and interaction data.
faster than building custom pipelines to sync Comscore audience data with Heap events
Redbird can pull from Comscore and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Comscore or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Comscore into Heap, or from Heap back into Comscore. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any audience measurement event in Comscore or behavioral interaction in Heap.
Fires when Comscore publishes new cross-platform audience measurement data for tracked properties.
Triggers when viewability, invalid traffic, or ad delivery verification data is refreshed in Comscore.
Activates when specific content reaches defined audience size, reach, or engagement benchmarks in Comscore.
Define and save new audience segments in Comscore based on demographic or behavioral criteria.
Pull comprehensive audience measurement data for specified properties, time periods, or demographic groups.
Modify tracking tags or measurement configurations for ongoing ad campaigns or content initiatives.
Fires when a user successfully completes a defined multi-step conversion path captured by Heap.
Triggers when Heap's retroactive analysis identifies a statistically significant user behavior pattern or segment.
Activates when Heap identifies unusual abandonment rates at specific steps in product flows or funnels.
Build new behavioral segments in Heap using historical interaction data without requiring prior event definition.
Pull granular click, tap, and interaction sequences for specific user cohorts or time periods from Heap.
Modify how Heap categorizes or tags auto-captured interactions for improved analysis and segmentation.
Stop manually reconciling Comscore audience metrics with Heap behavioral data. Redbird AI connects your media measurement and product analytics systems so your team can focus on insights, not integration work.