Sync retail sales data and market share insights from Circana directly into Snapchat Ads campaign strategies. Stop manually exporting point-of-sale reports, pivoting CSVs, and re-uploading audience signals. Redbird AI keeps your retail performance data and ad targeting in sync automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Circana detects category trend shifts or competitive share changes, automatically update Snapchat Ads audience segments and bid strategies. Ensure your Gen Z campaigns reflect real-time retail performance without manual data exports.
Match Snapchat ad engagement and conversion events with Circana panel data to understand true purchase behavior. Automatically append household demographics, repeat purchase rates, and basket composition to campaign performance reports.
Pull Circana promotional lift data and Snapchat Ads campaign metrics into unified reports. Redbird joins point-of-sale performance with impressions, reach, and conversion data to show true promotional ROI across online and offline channels.
Monitor Circana sales velocity for SKUs featured in Snapchat video or Story ads. Automatically notify brand and media teams when retail performance declines mid-campaign so budgets can be reallocated or creative refreshed.
Send Snapchat Ads pixel events, swipe-up conversions, and app install data into Circana planning and analytics tools. Build multi-touch attribution models that connect digital engagement with retail purchase data.
When Circana reports market share gains or losses in key categories, trigger Snapchat Ads budget adjustments. Increase investment in growing segments, reduce spend where competitive pressure is high, all without manual budget reforecasting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Circana's retail measurement schemas and Snapchat Ads campaign structures, so you can connect point-of-sale insights with ad targeting without writing custom ETL pipelines.
Redbird's AI parses Circana's syndicated POS data, panel surveys, market share hierarchies, and promotional calendars. It also maps Snapchat Ads audience segments, conversion events, campaign objects, and performance metrics. No need to normalize UPCs to ad creative IDs manually — Redbird handles category taxonomies, date ranges, geographic rollups, and attribution windows automatically. The platform learns your naming conventions for brands, SKUs, and campaigns to join datasets accurately.
faster than exporting Circana CSVs and manually updating Snapchat audience lists
Redbird can pull from Circana and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Snapchat Ads, or from Snapchat Ads back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any event in Circana's retail data feeds or Snapchat Ads campaign activity.
Fires when Circana updates point-of-sale data for tracked categories or retailers.
Triggers when brand or SKU market share moves above or below a defined percentage.
Activates when Circana identifies accelerating or declining category performance.
Pull POS data, market share, or panel insights for specific brands, categories, or time periods.
Create lift analysis reports comparing promoted vs. non-promoted periods from Circana data.
Retrieve household-level repeat rate, basket size, or demographic data for specified SKUs.
Fires when a new Snapchat ad campaign goes live or moves from draft to active.
Triggers when pixel events, swipe-ups, or app installs exceed a set volume.
Activates when campaign budget or delivery limits are reached during active flights.
Modify Snapchat Ads audience definitions based on external data like retail performance signals.
Increase or decrease daily or lifetime budgets for active campaigns programmatically.
Pull reach, impressions, conversions, and spend data for reporting or analytics workflows.
Stop manually bridging retail insights and digital ad performance. Redbird AI syncs Circana and Snapchat Ads so your teams can focus on strategy, not spreadsheets.