Sync Circana retail sales data, market share metrics, and promotional performance directly into NetSuite without manual CSV exports, SKU matching spreadsheets, or weekly data reconciliation. Redbird AI automates the flow between your market intelligence and your ERP system of record.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull retail sales velocity, unit movement, and ACV data from Circana and write it to NetSuite custom records mapped to item masters. Match Circana product codes to NetSuite SKUs intelligently, handling retailer-specific identifiers and UPC variations without manual intervention.
Transform Circana category and competitive share data into NetSuite saved searches and dashboard KPIs. Automatically calculate share trends, rank movements, and competitive gaps tied to your product hierarchy and revenue segments.
Append Circana retail velocity metrics and days of supply to NetSuite sales order line items and item records. Surface which products are moving fast at retail versus what you're shipping, enabling smarter allocation and forecasting decisions.
Monitor promotional event results from Circana against NetSuite order projections. Trigger Slack or email alerts when retail offtake exceeds or lags shipment plans, flagging potential stockouts or overstock risks before they impact P&L.
When new items are activated in NetSuite, automatically create corresponding product tracking requests in Circana measurement feeds. Sync item attributes like brand, pack size, and channel segmentation to ensure new SKUs are measured from day one.
Capture point-in-time Circana category reports and store them as dated files in NetSuite's file cabinet, tagged by accounting period. Maintain an auditable history of market conditions aligned to your financial close calendar for variance analysis and board reporting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and NetSuite with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Circana's hierarchical product taxonomies, retailer-specific data feeds, and time-series measurement structures—and how they map to NetSuite's item records, custom segments, and multi-subsidiary GL architecture.
Redbird automatically reconciles Circana's market hierarchy (category, segment, brand) with NetSuite's item classifications and custom fields. It handles UPC-to-SKU matching across retailer panels, recognizes time-aggregated metrics like 4-week rolling averages, and writes results to the right NetSuite custom records, subsidiaries, or saved search criteria. No need to build complex transformation scripts—Redbird maps POS units, dollar sales, equivalized volume, and share metrics to your ERP data model intelligently.
faster than exporting Circana CSVs and uploading to NetSuite via saved imports
Redbird can pull from Circana and NetSuite simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or NetSuite.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into NetSuite, or from NetSuite back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new Circana data drops or NetSuite item changes—Redbird connects every event across your market intelligence and ERP.
Fires when Circana publishes new point-of-sale or panel data for your subscribed categories and geographies.
Triggers when your brand or SKU share moves above or below a defined percentage in any tracked category.
Fires when Circana finalizes lift metrics and incremental volume calculations for a completed retail promotion.
Retrieve sales velocity, unit movement, and ACV data for specific UPCs, retailers, and date ranges from Circana datasets.
Extract category share rankings, pricing indices, and distribution metrics for your defined competitive set.
Generate an ad hoc Circana data extract filtered by region, channel, or retailer banner for analysis.
Fires when a new SKU or product is added to NetSuite item master with active status.
Triggers when an order for a specific item or customer crosses a defined unit or dollar value.
Fires when a GL period is locked, signaling final revenue and COGS figures are available for comparison.
Write Circana POS data, share percentages, or velocity metrics to NetSuite custom record types tied to items or customers.
Append Circana category rank, competitive price index, or distribution scores directly to NetSuite item records.
Programmatically create or refresh NetSuite saved searches that join item sales with synced Circana sellthrough data.
Stop manually reconciling Circana retail data with NetSuite financials. Let Redbird AI sync market intelligence and ERP data automatically so your teams can focus on acting on insights, not chasing spreadsheets.