Sync Circana's retail performance and consumer panel data directly into LinkedIn Ads targeting and campaign strategies. Stop manually exporting market share reports, rebuilding audience segments in spreadsheets, and guessing which product trends should inform your B2B campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update LinkedIn matched audiences based on high-growth categories, emerging trends, or declining segments in Circana data. Target retailers, buyers, and category managers at accounts aligned with specific market conditions without manual list building.
Monitor competitive market share changes in Circana and automatically adjust LinkedIn campaign budgets or pause underperforming product campaigns. React to retail velocity and share loss in real-time instead of waiting for monthly reviews.
When a prospect submits a LinkedIn lead form, append relevant Circana metrics like category penetration, regional sales trends, or promotional lift data for their industry or account segment. Sales receives context-rich leads without manual data lookups.
Automatically build reports that layer LinkedIn engagement, conversion, and reach metrics alongside Circana point-of-sale trends, panel shifts, and category performance. Marketing sees both paid media efficiency and downstream retail impact in one view.
Trigger notifications to LinkedIn campaign managers when Circana data shows high promotional activity, seasonal velocity spikes, or pricing windows in target categories. Launch timely B2B campaigns aligned with retail execution cycles.
Map LinkedIn Ads conversions, pipeline, and influenced revenue back to Circana retail accounts or geographic hierarchies. Measure which LinkedIn campaigns drive engagement with high-performing or strategic retail partners.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and LinkedIn Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Circana's multidimensional hierarchies—brands, categories, channels, geographies, time periods—and LinkedIn's account-based targeting structures, so you can activate retail intelligence in B2B campaigns without middleware.
Redbird natively parses Circana's point-of-sale datasets, panel extracts, market share pivots, and custom segmentation schemas—then maps them intelligently to LinkedIn's audience targeting, matched audiences, account lists, and conversion tracking. The platform recognizes product hierarchies, time-series structures, retailer taxonomies, and promotional flags in Circana, while handling LinkedIn's campaign, creative group, and lead form schemas. No need to flatten data or build custom ETL—Redbird's AI interprets both systems and orchestrates the flow.
faster than exporting Circana CSVs, segmenting in Excel, and uploading audiences to LinkedIn Campaign Manager
Redbird can pull from Circana and LinkedIn Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or LinkedIn Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into LinkedIn Ads, or from LinkedIn Ads back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Circana or LinkedIn Ads—new data drops, campaign milestones, or market shifts.
Fires when weekly, monthly, or custom Circana data extracts are refreshed or delivered.
Triggers when a brand, category, or product crosses a defined share, rank, or velocity threshold in Circana.
Fires when Circana identifies growth acceleration, decline, or seasonal pattern in a category or segment.
Retrieve point-of-sale, panel, or market share metrics filtered by brand, geography, retailer, or time period.
Generate a list of retailers, regions, or accounts meeting specific performance criteria from Circana data.
Enrich a contact, account, or campaign record with relevant Circana sales, share, or trend data.
Fires when a prospect completes a native LinkedIn lead form from a sponsored content or InMail campaign.
Triggers when a LinkedIn campaign hits a defined budget, spend pace, or cost-per-result limit.
Fires when LinkedIn registers a conversion from the Insight Tag, CAPI, or lead form submission.
Build or refresh a LinkedIn matched audience from a list of companies, contacts, or account segments.
Increase, decrease, pause, or activate a LinkedIn campaign based on performance or external signals.
Capture impressions, clicks, conversions, and spend metrics from LinkedIn campaigns at a point in time.
Sync Circana and LinkedIn Ads in minutes. Turn retail intelligence into targeted B2B campaigns without the manual data work.