Sync WooCommerce customer and order data into Braze automatically, trigger lifecycle campaigns from purchase behavior, and enrich user profiles with transaction history. Stop manually exporting CSVs or wrestling with fragile webhooks to keep your engagement platform in sync with your store.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create or update Braze user profiles when customers complete purchases in WooCommerce. Enrich profiles with lifetime value, product categories purchased, average order value, and order frequency. Keep behavioral data fresh for segmentation without manual exports.
Send cart abandonment events from WooCommerce to Braze as custom events with product details and cart value. Automatically trigger personalized email and push sequences in Braze based on cart contents. Track recovery rates and revenue attribution back to specific campaigns.
Push Braze engagement data back to WooCommerce customer records when users interact with campaigns. Tag customers as 'email engaged,' 'push opted-in,' or segment by campaign participation. Use tags to personalize on-site experience or inform customer service teams.
Send order completion events to Braze with product SKUs, categories, and order value in real-time. Trigger product-specific onboarding sequences, cross-sell campaigns, or review requests based on what customers bought. Personalize message timing and content using purchase data attributes.
Monitor WooCommerce subscription renewals, cancellations, and payment failures and push status changes to Braze. Automatically enroll churned subscribers in winback campaigns or send renewal reminders before expiration. Track subscription lifecycle stages as custom attributes for dynamic segmentation.
Combine WooCommerce transaction data with Braze campaign engagement metrics to calculate revenue by acquisition channel and campaign. Generate automated reports showing which email and push campaigns drove the most purchases and highest-value customers. Surface insights without joining data manually in spreadsheets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and WooCommerce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event schemas and user attributes alongside WooCommerce's order, customer, and product data structures—so your automation works with the actual shape of your data.
Redbird automatically maps WooCommerce order fields, product metadata, and customer properties to Braze custom attributes and events without manual field configuration. The AI recognizes common e-commerce patterns like order totals, SKUs, categories, and purchase timestamps, then structures them for Braze segmentation and Canvas triggers. Handle variant-level data, subscription statuses, and custom WooCommerce fields intelligently. When your schema changes, Redbird adapts without breaking your workflows.
faster than building custom webhooks and API middleware to connect WooCommerce events to Braze
Redbird can pull from Braze and WooCommerce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or WooCommerce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into WooCommerce, or from WooCommerce back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any customer event in WooCommerce or any campaign interaction in Braze—then take action across both platforms.
Trigger when a Braze campaign or Canvas step sends to a user.
Trigger when a user qualifies for a specific Braze segment.
Trigger when Braze receives a specific custom event like product_viewed or feature_activated.
Add new users to Braze or update existing profiles with custom attributes and events.
Send custom events to Braze with properties for triggering campaigns or building segments.
Update user attributes to qualify them for dynamic Braze segments.
Trigger when a customer completes checkout and a new order is placed in WooCommerce.
Trigger when an order moves to processing, completed, refunded, or failed status.
Trigger when a WooCommerce subscription is renewed, cancelled, or expires.
Add custom fields or tags to WooCommerce customer records based on external data.
Append notes to WooCommerce orders for customer service context or tracking.
Adjust WooCommerce product stock levels or availability based on external triggers.
Sync WooCommerce purchase data into Braze and trigger personalized lifecycle campaigns automatically. Build the integration in minutes, not weeks.