Sync Braze customer segments directly to Snapchat Ads audiences, push conversion events back to optimize campaigns, and automate cross-platform reporting. Stop exporting CSVs, building custom integrations, or manually reconciling campaign performance with lifecycle data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Snapchat custom audiences from Braze user segments. When customers enter high-value lifecycle segments, they're instantly added to corresponding Snapchat retargeting or lookalike audiences. Keep ad targeting aligned with your CRM data without manual exports.
Send downstream conversion events from Braze—like completed onboarding, subscription upgrades, or repeat purchases—back to Snapchat's Conversions API. Enable Snapchat's algorithm to optimize for high-value actions beyond initial app installs or web visits. Close the attribution loop with post-click engagement data.
Pull ad interaction data—impressions, video views, swipe-ups—from Snapchat into Braze user profiles. Trigger personalized lifecycle messages based on specific ad exposure, like sending a welcome email to users who watched 75% of a product demo Story ad. Connect paid and owned channel behavior in one view.
Combine Snapchat ad metrics (spend, reach, SWAU) with Braze engagement and retention data to measure true campaign ROI. Automatically build weekly or monthly reports showing which Snapchat campaigns drive the highest lifecycle value, email engagement, or day-30 retention. No more stitching data across platforms manually.
Monitor Snapchat conversion rates against expected Braze user activation patterns. If Snapchat-attributed installs show lower D7 engagement than organic or other channels, trigger alerts to Slack or email. Catch audience quality issues or creative fatigue before budget waste escalates.
Automatically store daily Snapchat campaign snapshots—creative performance, audience targeting, bid strategies—alongside Braze cohort metrics. Build a historical dataset for analyzing which Snapchat creative themes or audience segments correlate with long-term retention and LTV across quarters.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Braze's event schemas, user attributes, and segment logic alongside Snapchat's audience structures, conversion events, and campaign hierarchies—no manual field mapping required.
Redbird maps Braze custom attributes, event properties, and Canvas step data to Snapchat audience schemas and conversion parameters automatically. Our AI understands how Braze segment filters translate to Snapchat's audience builder, how to format conversion events for CAPI spec, and how to join campaign performance data with Braze user IDs or external_user_id fields. Configure sophisticated cross-platform workflows in minutes, not weeks of API development.
faster than building custom Braze-to-Snapchat sync scripts or parsing API docs
Redbird can pull from Braze and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Snapchat Ads, or from Snapchat Ads back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze segment change or Snapchat campaign event—Redbird handles the rest.
Fire when a user meets or no longer meets Braze segment criteria based on behavioral or attribute filters.
Trigger when users reach specific steps in multi-channel Braze Canvas workflows.
Activate on specific Braze custom events like purchase completed, level unlocked, or subscription renewed.
Write new custom attribute values to Braze user profiles from external data sources.
Record new behavioral events in Braze from Snapchat engagement or other downstream actions.
Programmatically add users to static Braze segments based on external criteria or campaign interactions.
Fire when a Snapchat ad set or campaign crosses a defined spend or impression threshold.
Trigger when Snapchat logs specific conversion events like purchases, sign-ups, or app opens.
Activate when key metrics like ROAS, swipe-up rate, or video completion rate hit defined benchmarks.
Build new Snapchat custom audiences or refresh existing ones with user lists from Braze segments.
Push server-side conversion events to Snapchat's Conversions API for attribution and optimization.
Automatically modify Snapchat campaign spending or pause ad sets based on performance thresholds or external signals.
Sync Braze lifecycle data with Snapchat Ads in minutes. Stop manual audience exports and start optimizing campaigns with real engagement and retention data.