Redbird AI syncs campaign engagement data from Braze into Salesforce and pulls CRM context back to power smarter lifecycle messaging. Stop manually exporting CSVs, updating lead scores, or building fragile ETL jobs to connect your marketing and sales stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically log email opens, clicks, push interactions, and in-app behavior from Braze as activity records in Salesforce. Sales reps see which campaigns prospects engage with without leaving the CRM. Marketing and sales finally share a single source of truth on customer touchpoints.
Automatically adjust lead scores in Salesforce when users hit engagement milestones in Braze—like completing an onboarding sequence or clicking a product feature announcement. Redbird AI identifies high-intent behavior patterns across channels and updates scoring fields sales teams rely on for prioritization.
Sync account tier, industry, contract value, renewal date, and custom fields from Salesforce into Braze user profiles and segments. Marketing can tailor messaging based on ARR, sales stage, or CSM owner without rebuilding audience logic. Keep campaign targeting in sync with what's actually happening in the pipeline.
Create tasks or Chatter notifications in Salesforce when contacts from target accounts open specific emails, click pricing links, or re-engage after dormancy. Redbird watches Braze event streams and routes alerts to the right account owner, ensuring timely follow-up on warm intent signals.
Automatically update Braze subscription states or add contacts to exclusion segments when their Salesforce Lead Status changes to disqualified or their Opportunity is marked Closed Lost. Stop wasting send volume on prospects sales has already moved on from and keep your engagement metrics clean.
Redbird AI builds automated reports showing which Braze campaigns correlate with Opportunity progression, won deals, or velocity improvements. Surface campaign touchpoints that appear most frequently in closed-won journeys. Give marketing the attribution visibility they need without manual data stitching or analytics engineering.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's event schemas and behavioral data model and Salesforce's object relationships, custom fields, and pipeline structure—so your integrations work without constant maintenance.
Redbird maps Braze user attributes, custom events, and Canvas step interactions to the right Salesforce objects—Leads, Contacts, Accounts, Opportunities, and custom activity types. It understands behavioral event payloads, knows when to dedupe on External User ID vs Email, and handles record type assignment logic automatically. When your Salesforce admin adds a custom field or Braze introduces a new event property, Redbird adapts without breaking your workflows.
faster than building Braze-to-Salesforce syncs with Currents exports, S3 buckets, and custom Apex triggers
Redbird can pull from Braze and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Salesforce, or from Salesforce back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any engagement event in Braze or any pipeline change in Salesforce—Redbird connects the dots across your stack.
Trigger workflows when a contact starts an onboarding flow, nurture sequence, or re-engagement campaign in Braze.
React in real-time when users engage with specific campaigns, messages, or content links across channels.
Start automations when Braze logs behavioral events like purchase completed, feature activated, or trial started.
Push Salesforce data like account tier, renewal date, or sales stage into Braze profiles for segmentation and personalization.
Dynamically adjust Braze audience membership based on Salesforce lead status, opportunity stage, or custom criteria.
Suppress or enable messaging channels in Braze when Salesforce records change—like opting out closed-lost contacts.
Trigger syncs to Braze when new leads enter Salesforce or when fields like Status, Score, or Owner change.
React when deals move through your pipeline—from Prospecting to Negotiation to Closed Won or Lost.
Start workflows when account-level attributes like ARR, Industry, Tier, or Health Score are modified.
Log Braze campaign engagement—email sends, clicks, Canvas completions—as tasks or custom activities on Lead and Contact timelines.
Automatically adjust scoring, engagement fields, or lifecycle stage based on Braze behavioral signals and campaign interactions.
Alert sales reps with tasks or notifications when high-value contacts engage with key campaigns or hit intent thresholds.
See how Redbird AI syncs Braze and Salesforce in minutes—no engineering required. Close the loop between marketing engagement and sales pipeline with automations that actually understand your data.